LVMH Just Invested in Aimé Leon Dore
Aimé Leon Dore is in a state that any label in the industry would find envious—it's fully cool. The fashion and lifestyle brand, created in 2014 by Teddy Santis, is perhaps best known for its refined take on streetwear. And, of course, who could forget the highly-coveted collabs? One being with New Balance, which has even extended to a creative director position at New Balance's Made in USA category for Santis.
So, it's really no surprise that LVMH Moët Hennessy Louis Vuitton has taken notice of Aimé Leon Dore. By notice, we mean LVMH has taken a minority stake in the brand through its LVMH Luxury Ventures arm.
In a statement, Santis said: "LVMH's vast network of global leaders across the industry and its rich history in growing exceptional storied brands offers a truly unique partnership opportunity to fuel the next chapter of growth for Aimé Leon Dore."
The investment means Aimé Leon Dore will be supported by the conglomerate. But, the brand will continue to operate (as normal) at its offices in New York. According to other reports, the brand is looking at opening a store in London.
LVMH Luxury Ventures has made investments in luxury label Gabriela Hearst, as well as luxury mystery box platform Heat.