Jacquemus just announced that it's partnering with sports powerhouse Nike on a collaboration.
The two brands are going to work together for an apparel and footwear collection that's coming your way very soon—June 2022, to be exact. The idea behind the collab is "runway to sport" which will, according to the release, invite sports style into everyday life.
"For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s," said Simon Porte Jacquemus.
He continued, "Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favorite Nike shoe. It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance."
"When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone. With Jacquemus, we drew from vintage ACG inspiration and the interweaving of Nike Dri-FIT fabric and considered footwear like the Humara to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus. Collaboration at Nike, and with partners like Jacquemus, allows us to expand the culture of sport and redefine it for the next generation," said Jarrett Reynolds, Nike vice president of catalyst apparel design.
The collab, as Jacquemus said, is heavily inspired by vintage Nike ACG. So, expect technical details in the French fashion label's signature neutral tones. The Nike x Jacquemus collaboration collection launches on June 28 on jacquemus.com, as well as select Nike stores globally.
