Fashion

Rimowa is Celebrating 120 Years of Travel with Roger Federer and Others

The iconic luggage brand is having a banner year.
IMAGE Rimowa
Comments

This year's a special one for Rimowa. The German-born, LVMH-acquired luggage brand is marking its 120th birthday, and the celebration has run the gamut from that hype-as-hell Supreme collab to the brand's first ever global campaign, giving icons like Roger Federer and Nobu Matsuhisa the space to wax poetic on the luggage that keeps them moving and shaking and making their mark all over the globe. 

And that's kind of the point, says Hector Muelas, Rimowa's chief brand officer

"Rimowa from the beginning was for the architect, and the doctor, and the artist, and the engineer—for people that needed to travel out of necessity," says Muelas. "They have to travel to accomplish things, and they travel with a purpose and a goal in mind." 

That purposeful travel is the DNA that Rimowa wants to emphasize for its 120th year, and the brand tapped five close friends to help tell that story via a series of short films: Roger Federer, Nobu Matsuhisa, Virgil Abloh, Dior Men’s jewelry designer Yoon Ahn, and model and activist Adwoa Aboah

"We focused on people in our community that have had, for many years, an organic relationship with Rimowa," says Muelas. "They have the suitcase, but they have sort of a common mindset, and that’s why we decided it was a very good moment put the lens on these friends who encapsulate the purpose of the brand in a very powerful way." 


Watch all five films here, and raise a glass to twelvendy years of traveling with a purpose. Let's hope you look as good at 120.

This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Nate Erickson
View Other Articles From Nate
Comments
Latest Feed
 
Share
Giese also gives tips for people who want to adopt a rescue animal.
 
Share
Ellen Page and Mary J. Blige star in this Netflix version of the Dark Horse Comics series.
 
Share
Surf and turf at these adjacent restaurants in Pasig.
 
Share
 
Share
Beyond its nouveau riche connotations, a yellow gold watch can mark the difference between a stylish conservative and a man with true swag.
 
Share
Seven days, three looks, one foolproof seasonal rotation.
 
Share
 
Share
‘Pugad Baboy’ might be three decades old, but its creator hasn’t lost the passion and humor that made his strip so popular in the first place.
 
Share
Real women on their biggest turnoffs.
Load More Articles
Connect With Us