Kylian Mbappé, Lewis Hamilton, and Rosé Redefine Purposeful Travel in Rimowa's Latest Campaign
With heritage dating back to 1898, Rimowa has been crafting travel companions designed to stand the test of time… for a very long time. In case you forgot, the luggage brand has unveiled a brand new campaign for us to embark on a journey of inspiration with the help of some very big names. There's Kylian Mbappé, who says: “When you travel, you see different types of lives, and you learn a lot. I crossed paths with amazing people that I never thought I would meet in my life.”
Next is Lewis Hamilton. The seven-time Formula 1 World Champion says, “I have spent my whole career traveling the world, and those experiences have shaped who I am as both a driver, and a human. It was only through seeing new places and perspectives that I really learned to challenge my way of thinking, and to embrace the endless possibilities that the world holds. Home is where I reflect, but it’s through travel that I’m truly inspired.”
Rosé, on the other hand, reflects on what's important in a life of purposeful travel. “Travel allowed me to expand my meaning of home. As traveling has become an essential part of my life, I’ve realized that home has become more of a state of mind than a specific place. It’s a collection of memories, experiences, and people that provide a sense of belonging,” she says.
The campaign—scored by globally renowned composer, Hans Zimmer—shows a different, more personal side to the global icons: "joining each of them on the journeys that move them, showcasing not only where they travel, but why." Watch the short films above, and take a look at the campaign images below.
