In Very Good Sneaker News, Vans is launching a Harry Potter-themed collaboration. HP sneakers! It's no secret that Vans is a big fan of big-name collaborations, and this new one will sit alongside iconic pairings that came before it, including Vans x David Bowie and Vans x Led Zeppelin.
This week, Vans posted an animated Harry Potter x Vans image to its social accounts, linking out to a new landing page: vans.com/harrypotter. According to the announcement, the collection will include footwear, apparel, and accessories. And judging by the four core graphics on the landing page, the products will carry a house theme: Gryffindor, Slytherin, Ravenclaw, and Hufflepuff. There's no information yet on the launch date, specific products in the line, or price range.
We might not have specifics yet, but we trust Vans to live up to the hype surrounding the launch. Sneaker culture is about both influence and interpretation—creating culture on one hand, while consuming and reworking it on the other. And Vans in particular has never been afraid to dive into the pop cultural realm. Everything from music and movies to streetwear and cartoons are on the table. A Harry Potter collab makes sense, especially in that context.
A commitment to playing around with the classics is part of the reason the brand has remained so relevant over the years without releasing the absolute onslaught of new styles that some sneaker companies rely on. Of course, there's also the fact that the sneakers themselves are simple and iconic, which makes them prime blank canvases for new ideas (both literally and figuratively). Now all that's left is to see what, exactly, Vans does with the world of Harry Potter.
This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.
