Acqua Di Parma's New Fragrance Hits The Perfect Note
Its yellow branding recalls Parma’s historic palazzi. Its labels look like as if they’ve been stuck on in some little Tabac-shop in Florence. Its advertising echoes the Rivera and some classy, mid-century leading man starring in a film set on the coast. Acqua di Parma, the 103-year-old fragrance and luxury goods brand, is unambiguously Italian. It’s a theme it has continued to explore with its Note di Colonia Collection, inspired by opera. The latest addition to this collection is Note di Colonia V, which takes its specific cue from 'La donna è mobile' from Verdi’s Rigoletto. Light and airy, it combines elements of bergamot and lemon, ginger and juniper, sandalwood and cedarwood.
Even empty, Acqua di Parma’s iconic bottles can be hard to let go of. Note di Colonia V ups the stakes here. Its design reinterprets the first Colonia bottle created in 1916. The bell-shaped stopper is made of pure crystal, another nod to historic Italian craftsmanship. The satin and velvet packaging evokes the worlds of theatre and opera. The label’s black text out of a white background recreates the style of librettos, its black silk ribbon a call back to the page holders used by orchestra directors.
All of which is appropriate: Parma, the cradle of Italian opera, is the 2020 Italian Capital of Culture.
Available exclusively from Harrods; acquadiparma.com
This story originally appeared on Esquire.co.uk. Minor edits have been made by the Esquiremag.ph editors.