Grooming

Gen Z's Poster Boy Is Rebranding The Old Fashioned Way

In the grand tradition of Disney stars going serious, Noah Centineo opts for the buzzcut.
IMAGE RODIN ECKENROTH
Comments

You may not be familiar with the oeuvre of Noah Centineo, but your teeenage niece certainly is. And she's not alone, with the all-American actor breaking 17.4 million hearts on Instagram (and counting). He's handsome, yes. But a well-curated feed of marshmallow grins and topless shots is accompanied by a CV that's primed to win mother over, too: a family film about a nice dog, some Disney Channel flicks, two gigs as the main object-of-obsession in Netflix's To All The Boys I've Loved Before, and a mop of princely chocolate curls.

Photo by FRAZER HARRISON.
ADVERTISEMENT - CONTINUE READING BELOW

Or at least that was the case. For at the E! People's Choice Awards, Centineo took clippers to his poster boy image. The locks were gone, leaving the kind of lid usually found in lock-up. This isn't the Noah Centineo that asks your sister to prom. This is the Noah Centineo that was banned from prom, and instead hangs around outside drinking vodka, smoking cigs, and heckling everyone who wasn't. And if that isn't boy-next-door-who-has-now-hit-the-bong enough, the 23-year-old accessorized his new 'do with a crutch and leg brace. A skateboarding accident? Joyriding gone awry? Either way, the old Noah is gone. A new dawn, and a new haircut, approaches.

Photo by GETTY IMAGES.
ADVERTISEMENT - CONTINUE READING BELOW

Just as it did for Justin Timberlake. And Zayn Malik. And Jake Gyllenhaal. And Justin Bieber. And everyone, really, who tired of being all sugar-and-spice and decided, instead, to go serious. And it works. After a stint in the boyband mines, during which he was also one half of the Purest Couple of the Century, Timberlake went short and then demanded (via a number one hit, of course) that his former lover sob an estuary. Zayn Malik left One Direction, and his X Factor-approved quiff, to become a brooding crooner who sang about shagging. Jake Gyllenhaal, too, went all hardened soldier in Jarhead, with a Marine Corps buzzcut. Granted, he lost his locks for a role. But it also signaled a new phase in the actor's career. Now he gets nominated for Academy Awards.

All of which points to Centineo 2.0. Like the CV, this buzzcut is poll-tested for approval beyond his usual Disney-consuming demographic. And to all the children despairing that their first true love is gone: Do not fret. If his kids TV cohorts are anything to go by, Noah's only just begun.

ADVERTISEMENT - CONTINUE READING BELOW

This story originally appeared on Esquire.co.uk. Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
Recommended Videos
About The Author
Murray Clark
View Other Articles From Murray Clark
Comments
Latest Feed
 
Share
Joya's 'Space Transfiguration' fetched a record sale of P112 million at the same auction in 2018.
 
Share
For this year's edition of Art Fair Philippines, the Sol LeWitt Estate has generously loaned for exhibition two wall drawings.
 
Share
All the more reason to visit this picturesque destination.
 
Share
Oriental Mart is famous for its salmon tamarind soup.
 
Share
All systems go for country’s biggest annual music festival.
 
Share
Communications, transportation, and power should not be listed as public utilities, say lawmakers.
 
Share
We chat with the Grammy-winning artist, who is coming to Manila next month.
 
Share
The OG red version is complemented by new colors, plus matching shorts.
 
Share
"He had to like it. If Daniel doesn't like it, then you don't get the job"
 
Share
Can the 1,100-cc Ducati Scrambler be your daily ride?
Load More Articles
Connect With Us