You Know What? Just Buy Them This G-Shock.

Welcome to Panic Shopping Week, folks! It's the wonderful time of the year when you realize that, shit, there are still people on your gift list who need a proper holiday present. And the super fun thing about it is, these people are not easy to shop for. Of course they aren't! If they were easy to shop for, you would have already shopped for them, right? Right.

So, here you are with your father in law, that one quiet cousin, and your old roommate who still sends you gifts (so, naturally, you have to send him gifts) left to deal with. What do any of these people actually like? Who knows!? But it doesn't matter, because you're going to get them all the same thing: a G-Shock DW5600E-1V watch.

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I know what you're thinking. These are the most notoriously difficult-to-shop-for individuals I have ever met. I don't even know if they like watches. Why would I buy them all the same digital watch from the '80s?

Here's why: Because the DW5600E-1V does it all, gift-wise. It appeals to watch fans who appreciate a bit of history and recognize that not only was G-Shock a game-changer when it comes to durability, but aesthetics as well. They'll recognize the iconic shape, and they'll know that for many watch collectors, G-Shock was a gateway drug—the first step into a passion for the world of horology. It's the quintessential G-Shock, and a welcome addition to any watch lover's lineup.

But it'll also appeal to non-watch fans who don't care about any of that stuff. It's easy to wear, nearly impervious to water and impact, and it's got that great retro look that's a welcome reminder of just how boring all the (much-more-expensive) smart watches on the market today really are. It's fun. It's a little funky. It's exactly what a gift should be in this particular set of circumstances.

One more thing: It's only 50 bucks. Enough to show you care, but not enough to break the bank. And if they already have one, you can keep it on hand for the next time you find yourself in a difficult gifting situation. Your brother-in-law's birthday is coming up, right? Worst case scenario: You keep it for yourself. And that's not really much of a worst case scenario at all, is it?

From: Esquire US