Maurice Lacroix’s New Aikon Chronograph is Inspired by an Icon from the ‘90s

Swiss watchmaker Maurice Lacroix has unveiled the latest addition to its popular Aikon collection—the Aikon Quartz Chronograph. This new model, inspired by the iconic Maurice Lacroix Calypso from the 1990s, blends urban aesthetics with functional versatility, catering to the modern city dweller's dynamic lifestyle. 

Introduced in 2016 as a modern reinterpretation of the classic Calypso, the Aikon collection has become a cornerstone of the brand, celebrated for its distinctive design and exceptional value. The new Aikon Quartz Chronograph features a slightly reduced case diameter of 42mm, ensuring a comfortable fit for a variety of wrist sizes. Available in three dial options—black, blue, or silver with contrasting blue counters—each watch face is adorned with a sunbrushed finish that interacts elegantly with light, enhancing its visual appeal. The meticulously designed case and bracelet are crafted to ergonomically embrace the wrist, providing both style and comfort for daily wear. 

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Equipped with chronograph functionality and a date display at the 6 o'clock position, the Aikon Quartz Chronograph is designed to meet the demands of a fast-paced urban environment. Whether timing business meetings, tracking workouts, or managing daily schedules, this timepiece offers practical features without compromising on style. Additionally, the watch incorporates Maurice Lacroix's Easy Strap Exchange system, allowing wearers to effortlessly switch between straps to match different outfits or occasions. 

Despite its upgraded specifications and refined finishes, the Aikon Quartz Chronograph remains accessible, embodying the brand's philosophy of offering luxury timepieces that combine iconic design with affordability. 

Fifty years is considered youthful for a Swiss watch brand, but Maurice Lacroix makes it up with innovation, value and watchmaking excellence. Founded in 1975 in the Swiss Canton of Jura, Maurice Lacroix has consistently demonstrated its watchmaking expertise, earning over fifteen awards for its innovative and avant-garde designs.