This Luxury Watch Was Designed to Sound Like a Musical Instrument

Audemars Piguet focused intensely on the sound quality.

Many watch manufacturing companies have their share of loyal clients and devoted customers, but not all of them have a family. Since 1875, Audemars Piguet has never left the hands of its original founding families, which has allowed each watch produced by Audemars Piguet to be ticking with history.

On its 140th anniversary, Audemars Piguet introduced the Royal Oak Concept Supersonnerie to the public. A watch that CEO François- Henry Bennahmias promises will “awaken time,” it accomplishes exactly this by painstakingly combining the complex mechanisms of the past with today’s advanced technology.

Audemars Piguet focused intensely on the sound quality achieved by the sonnerie complication, which explains its name. This is the first watch that Audemars Piguet has released where each of its 478 parts is specifically designed to create the sound of a fine musical instrument. This beautiful chime of the minute repeater function was developed through exhaustive trial and error. Many different materials were tried for the gongs and the resonating inner case back, including copper alloys and synthetic sapphire. The newly constructed titanium case is also made to prevent sound absorption, which then boosts the watches amplification. Not to mention the modern striking regulator was modified to be more flexible so that it can eliminate unwanted shock noise.


Despite all of the new sound advancements in this watch, the highlight is still the openwork dial that reveals the visionary technology nestled within the titanium case. The innovative movement is hand decorated, bevelled, and meticulously polished by master craftsmen at the Audemars Piguet workshops in Le Brassus, Switzerland. The results of their labor and effort are safely protected by glare-proof sapphire crystal. As the comfortable black rubber strap snuggles against your wrist, whenever you look down to check the time, you see more than just an arrangement of numbers, you see a man’s desire to achieve nothing but absolute excellence. Lucerne, Greenbelt 5, 501.3079.

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Anton L. Delgado
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