Monir Momani’s story is as much about heritage as it is about horsepower. Growing up riding shotgun on his father’s car-buying escapades in the bustling streets of Manila, Momani learned early that the thrill of the automotive world goes far beyond the roar of an engine. With roots stretching from his Jordanian grandfather’s sprawling Toyota dealership to his mother’s warm Filipino spirit, Momani spent every Sunday poring over classified ads with his father, who helped plant the seeds of integrity, humility, and a discerning eye for a deal.
Momani is now a savvy 30-something entrepreneur, and those childhood lessons fuel a passion that has driven him to transform forgotten barn finds—like his lovingly restored 1974 Chevy Camaro—into legendary success stories, and even to clinch viral wins on digital platforms like Facebook Marketplace. In Momani’s world, every car isn’t just a machine, but a cherished project and a smart investment—a philosophy summed up with one simple question, “Will I buy it for myself?”
Welcome to the garage of a man who turns passion into profit, one classic ride at a time.
ALSO READ
He Started a Car Collection That Turned Into a Museum
Esquire Philippines: Monir, can you take us back to your earliest memories in the car business and explain how watching your dad negotiate deals shaped your passion for cars?
Monir Momani: When I was around 5 years old, my parents started bringing me with them in their buy-and-sell car deals. My father is a Jordanian and a second-generation car guy. His father—my grandfather—owns a large Toyota dealership back in Jordan. However, my father chose to settle down here in the Philippines and married my mom, who’s a Filipina. I would observe how they look for and acquire pre-owned cars for sale in the market and how they can flip these cars very quickly and rely on a fast turnover to make a profit by making volume deals.
Monir Momani plans to restore this DeLorean DMC-12 that he got off Facebook Marketplace
