The Art of Soul, Electrified: 5 Artists Meet the Porsche Taycan
"The art of Soul, Electrified": this is the name of the initiative that combines the electric soul of the Porsche Taycan with the expressive power of five artists and their works. The project, curated by Stefano Guindani, was presented at Soho House Rome and will continue with a traveling exhibition throughout 2024.
Andrea Frazzetta, Elisa Seitzinger, Giuseppe Ragazzini, Alberto Ponticelli and Katetheo have produced a triptych of works that represent Porsche's journey towards more sustainable mobility.
“The curiosity to see how they would interpret, each with their own art, the Taycan and the concepts it represents, namely power, future, revolution, elegance, beauty, accompanied me from the beginning to the end of this journey. I believe that the result reveals 4 different worlds, each characterized by its own way of imagining and telling things. It is truly fascinating to witness the creation and reveal these visions,” explains Stefano Guindani.
Andrea Frazzetta
Photography reportages are the main means of narration for this artist, who collaborates with international media such as the New York Times, Guardian, National Geographic, and l'Espresso. His declination of The art of Soul, Electrified develops into a photographic triptych, obtained with the infrared technique, which revolves around the concept "Energy, in harmony with the planet."
The infrared technique allows us to capture a part of reality that we cannot normally see with the naked eye because it is capable of reaching a wavelength greater than 700 nm: a metaphor that reveals how far we can push our imagination.
Elisa Seitzinger
The Turin illustrator takes inspiration from medieval art, in particular from miniatures, finding in two-dimensionality a medium carrying a symbolic charge. For The art of Soul, Electrified, Elisa proposed a triptych with a disruptive aesthetic entitled "Energy born from the encounter between science and legend," represented with manual ink drawing on paper and digital coloring.
Giuseppe Ragazzini
Set designer and visual artist, whose pictorial projections have accompanied shows in some of the most important Italian theaters such as the Piccolo Teatro in Milan and La Fenice in Venice. He works on his art through a personal digital collage technique, which combines pictorial animation and digital scenography. His interpretation of The art of Soul, Electrified is contained in the title of his ultra-pop triptych, with ironic contours: "Synergy between soul and creativity."
Alberto Ponticelli
A cartoonist known to the Italian and American public, he talks about the real uncertainty of everyday life and the fictitious security of the virtual. His interpretation of Porsche and its electric soul translates into the depiction of a "Storm that makes its way" because for the author every creation is born from a storm of energy that affects our capacity for imagination. The triptych is a graphic elaboration that combines the manual skill of drawing with digital post-production, through textures created by the artist.
Katetheo
Katetheo is a graphic designer who narrates characters who move in surreal worlds, flooded with colour. For the project with Porsche's electric soul, Katetheo launches a strong impact message, expressed right from the title "Running fast towards a sustainable future." Through a digital graphics approach, in the three tables the artist depicts movement in its various forms, within a dreamlike imagery that is invaded by the power of the Porsche Taycan.
From: Esquire IT
