Radar Enters PH Market with Lineup of Electrified Pickups
Radar, a new electrified pickup brand from China, is now in the Philippines. United Asia Automotive Group, Inc. (UAAGI) introduced the brand in a splashy launch in Pasig City. UAAGI also represents five other brands: Baic, Chery, Foton, Lynk & Co and Jetour in the country.
With the slogan “Built Electric. Built Solid,” Radar marks UAAGI’s entry into the country’s fast-emerging new energy vehicle (NEV) market and signals a major step toward electrified mobility in a segment traditionally dominated by diesel powerhouses like the Toyota Hilux, Ford Ranger, Nissan Navara, and Isuzu D-Max.
Known as Riddara in some markets, Radar is a global automotive brand owned by Geely Auto Group, focusing on electric and plug-in hybrid pickups. In its home country of China, Radar has dominated its category, commanding about half of the NEV pickup market since 2023, and continues to be the number one electrified pickup brand there. Globally, Radar has already gained a foothold in the Asia-Pacific, Eastern Europe, the Middle East, and the Americas, highlighting its international competitiveness and growing appeal among eco-conscious truck buyers.
ALSO READ
The Changan Hunter REEV is Surprisingly Capable (And Easy on the Eyes)
Mazda's All New Pickup Is Surprisingly Affordable
RD6 Econ
Leading the brand’s local debut is the Radar RD6, a modern, electrified pickup designed for both commercial and personal use. Available in both Battery Electric Vehicle (BEV) and Plug-in Hybrid Electric Vehicle (PHEV) variants, the RD6 is poised to appeal to both fleet operators seeking efficiency and individual buyers looking for refinement and power.
The RD6 ECON delivers 381 PS and 485 Nm of torque from its dual electric motors, capable of sprinting from zero to 100 kphh in just 5.7 seconds. Its long 443 km NEDC driving range, one-ton payload capacity, and 1,765mm bed length, which is the longest in its class, make it a practical workhorse with zero tailpipe emissions. With 70 percent high-strength steel in its body structure, an optional front trunk, and easy-to-clean synthetic seats, the RD6 ECON blends utility and everyday usability with a futuristic edge.
For those seeking range and flexibility, the RD6 EM-P combines a 1.5-liter turbocharged engine with dual electric motors, producing a total of 463 PS and 659 Nm of torque. This plug-in hybrid achieves an 82 km pure EV range and a combined 1,000-plus kilometer total cruising range, ideal for long drives or work in remote areas.
The EM-P version brings SUV-level comfort to the pickup world, with features like a 14.6-inch HD infotainment display, all-wheel drive with off-road modes, power outlets in the cargo bed, and a panoramic sunroof, making it equally capable as a weekday workhorse or a weekend adventure vehicle.
“You get the strength of a pickup and the comfort of an SUV—it’s truly the best of both worlds,” said Franz Decloedt, Radar Brand Head.
Beyond performance and design, Radar’s arrival comes at a pivotal time in the Philippine automotive market. Recent changes in tax policy have created a distinct advantage for electrified vehicles, particularly in the pickup segment. Under the Electric Vehicle Industry Development Act (EVIDA), pure battery electric vehicles (BEVs) are exempt from excise tax, a policy meant to accelerate EV adoption nationwide. This benefit remains intact under the new tax regime implemented through Revenue Regulations No. 18-2025 (pursuant to the Capital Markets Efficiency Promotion Act or CMEPA).
In contrast, starting July 1, 2025, internal combustion engine (ICE) pickups, which previously enjoys tax-exemptions, will now be subject to ad valorem excise tax rates, with rates ranging from four to 50 percent depending on their selling price. Hybrid vehicles, meanwhile, will only be taxed at 50 percent of the applicable rate.
This shift significantly alters the cost equation. While ICE pickups will see price increases due to the added tax, Radar’s RD6 ECON (BEV) remains fully excise tax-exempt, allowing it to maintain competitive pricing even with its advanced electric technology.
“Under the new excise tax structure, Radar’s BEV enjoys a clear cost advantage,” Decloedt said. “It’s a reflection of where the market is going—toward cleaner, more efficient mobility.”
The RD6 EM-P (PHEV), while partially affected by the 50 percent hybrid rate, still enjoys a friendlier tax position than full-ICE competitors. However, its higher technology cost may keep its pricing closer to premium diesel variants.
In effect, what was once a segment dominated by tax-free diesel pickups is now tilting in favor of electrified models. With Radar arriving just as the rules shift, stands to capitalize on this new fiscal environment which potentially reshapes how Filipinos perceive the modern pickup.
With prices starting at P1.358 million, Radar enters a competitive segment traditionally defined by rugged diesel trucks. Yet, its electrified edge and tax advantages could prove disruptive. As the Philippines accelerates the adoption of EV and hybrid incentives under EVIDA, the lineup positions UAAGI as a key player in the electrification of light commercial vehicles. While established brands have yet to introduce fully electric pickups locally, Radar’s entry could spark a wave of innovation that could push competitors to electrify their lineups sooner rather than later.
Executives of UAAGI
“With the launch of Radar, UAAGI not only diversifies its vehicle lineup but also contributes to the expansion of the New Energy Vehicle market across the archipelago,” said UAAGI Chairman Rommel L. Sytin. “Our goal is to lead the charge in this growing segment and meet the evolving demands of Filipino motorists.”
All Radar RD6 units come with a five-year or 150,000 km bumper-to-bumper warranty, an 8-year or 200,000-km high-voltage battery warranty, and three years of free roadside assistance, ensuring worry-free ownership in the coming years.
