Tumi and McLaren's New 60th Anniversary Collection Is a Nod to Quiet Technical Luxury
Bags and luggage-maker Tumi and supercar automaker and Formula One team McLaren have teamed up once again to create the limited-edition Tumi | McLaren 60th Anniversary Collection. Celebrating the 60th founding anniversary of McLaren Motor Racing by legendary New Zealand racecar driver Bruce McLaren, the collaboration is the second between the two internationally acclaimed brands. In 2021, Tumi teamed up with McLaren for its first travel collection.
This new collection was unveiled last April as the final installment of Tumi’s Spring 2023 campaign, entitled “Unpack Tomorrow,” featuring returning Tumi Crew member and McLaren Formula 1 driver Lando Norris.
“As two brands rooted in the creation of world-class, performance luxury products with a true understanding of how technology and functionality coincide, the synergies between Tumi and McLaren are undeniable,” said Tumi’s Creative Director, Victor Sanz. “We are thrilled to have collaborated on this collection with McLaren, utilizing their famous papaya color and combining modern, lightweight materials to create luggage, bags, and accessories that celebrate their 60th anniversary.”
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Tumi’s expertise in making highly technical luxury travel goods and accessories are a perfect fit with McLaren’s rich history of cutting-edge technology and innovation as well as a culture of design excellence. Both brands were able to combine each other’s crafts and use of motorsport-themed materials like carbon fiber and McLaren’s famed papaya orange colorway to form the new race-inspired collection.
The collection includes the Torque Sling, Velocity Backpack, and Aero International Expandable 4 Wheeled Carry-On, which can be seen in Norris’ “Unpack Tomorrow” campaign videos and images.
Tumi’s 60th anniversary collection offers an expanded assortment of carrying options with the addition of packing cases and portfolios.
“Together with TUMI, we wanted to build on the success of our core and carbon fiber collections with a bespoke capsule edit to celebrate sixty years of McLaren,” said Goran Ozbolt, chief designer of McLaren Automotive. “This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies.”
In the video, Norris is seen in a short-film montage of his travels, with the hybrid McLaren Artura supercar playing a role as well to showcase the brand’s supercar of the future. The brand partnership will extend to several key Grand Prix races worldwide.
