San Miguel Beer Brings Back Oktoberfest with a Two-Day Blowout at Okada Manila

To mark its 135th anniversary, San Miguel is pulling out all the stops—think a powerhouse lineup of local acts, curated brews, and a full-blown beer and music festival at the Crystal Pavilion.
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There is no party quite like San Miguel Oktoberfest. The highly anticipated beer event on the calendar is set to kick off with a rock fest at Okada Manila. As San Miguel Beer celebrates its 135th year of serving great beers around the world, San Miguel Brewery Inc. (SMB) is bringing back the fiesta vibe that made the event an iconic spectacle.

From pulse-pounding music by a powerhouse lineup of standout local acts to a feast of bar chow perfectly paired with your San Miguel Beer of choice, the two-day San Miguel Oktoberfest—happening on September 20 and 21, 2025—is set to deliver an immersive celebration at the Crystal Pavilion, Okada Manila.

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Beer, Bites, and a Festival Experience Like No Other

To mark its 135th milestone year, SMB will light up the integrated resort’s signature winding walkway with its well-loved beers. Guests will enjoy complimentary samplers from San Miguel’s international portfolio, alongside the debut of exciting new brews paired with culinary creations from Las Flores, Café Fleur by Chef Sau, Purefoods Deli, Flipside Burgers, and more. Pop-up restaurants will be on-site to serve curated pairings, with flavors guaranteed to satisfy every beer lover’s palate.

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The music lineup brings the energy with performances by Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, DWTA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, Paprika, DJ Chelsea, and DJ Rammy.

Legends, Games, and Oktoberfest Pride

Joining the festivities are the newly crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, who’ll be shooting hoops with partygoers throughout the event. Pool icons Efren “Bata” Reyes and Francisco “Django” Bustamante will also be present, ready to take on anyone bold enough to challenge them at the table.

Attendees can bring home exclusive, limited-edition San Miguel merchandise. More than just a party, the San Miguel Oktoberfest is a memory-making spree where every sip and souvenir captures the spirit of celebration.

San Miguel Oktoberfest is happening on September 20 and 21, 2025, at Okada Manila. Tickets available via Ticket2Me.net.

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For the full schedule, latest promos, and updates, follow San Miguel Oktoberfest on Facebook.

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