Inside the Hennessy X NBA Pop-Up in Manila
Hennessy and the National Basketball Association (NBA) are back for its fourth season in the Philippines. With it comes a very special (literally, Very Special) bottle done in collaboration with Mitchell & Ness.
Its latest global campaign “Without Your Spirit, It’s Only A Game" brings together both basketball and fine cognac fans alike with a new pop-up at SM Megamall. The collaboration focuses on basketball as a global game. It hopes to spotlight the beauty of the sport and the intersection between passion, culture, and spirit, on and off the hardwood.
This culminates in the introduction of the new Hennessy x NBA Very Special Limited Edition Bottle, a sort of toast to the game (literally and figuratively). Drawing inspiration from the sport, the series' colors, structure, and materials are a homage to basketball. Complementing this is Hennessy and the NBA's partnership with Mitchell & Ness.
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What comes out of it is the "ultimate drop," as they call it, which is comprised of limited-edition merchandise just in time for the conclusion of the season. The capsule collection includes a hoodie, shorts, jersey, and belt bag, dropping in shades of gray with a lime green trim. It's the ultimate fan service.
At the pop-up, guests were free to enjoy basketball-themed activities (of course) and specially crafted Hennessy cocktails. “Hennessy Very Special x NBA Limited Edition” bottles are for sale, as well. The Hennessy x Mitchell & Ness capsule collection would receive quite the reception, too.
The limited drop will be available globally starting June 11, 2024, on the Mitchell & Ness e-boutique. Fans can access the collection at the Hennessy x NBA Pop-Up and NBA Store located in Mega Fashion Hall, SM Megamall, and via NBA Store until supplies last. The Hennessy X NBA campaign runs until June 30, 2024, at the SM Megamall Fashion Hall in Mandaluyong City.
