There's A Demand for Sustainable Brands in the Philippines, According to Study
The Philippines Sustainability Study has revealed that Google, YouTube, and Nestlé are the top sustainable brands in the Philippines. Conducted by research firms Blackbox Research and Dynata, the survey had 752 participants of different age groups, gender, and educational levels.
Though the three foreign brands ranked highest, the index says there's a clear demand for more sustainable brands locally. Ninety-six percent of the participants said they were open to buying brands that employed sustainable operations.
It's also worth mentioning that Samsung and Shopee were the only Asian brands that ranked above average in the index with scores of 1.13 and 1.04, respectively.
"The pandemic has highlighted a need to fast-track our efforts to end poverty, protect the planet, and improve the lives and prospects of everyone, everywhere. Our research makes it clear that this has major economic implications, given that Filipinos have demonstrated a preference for brands that are sustainable," said Blackbox Research chief operating officer Saurabh Sardana.
Sardana adds that progressive Filipino brands can become pioneers for sustainable business. Where can brands start? The report found that Filipinos want businesses to practice responsible consumption and production, provide employment to help economic growth, and improve interconnectivity and trading between countries.