The Rings of Power Is Prime Video's Biggest Premiere Ever with 25 Million Global Viewers Tuning in on the First Day

Over 25 million Prime Video viewers from 240 countries and territories tuned in to The Rings of Power on its first day alone.

Amazon Prime Video is in full gear with its groundbreaking new series The Lord of the Rings: The Rings of Power. According to the streaming platform, over 25 million Prime Video viewers from 240 countries and territories tuned in to The Rings of Power on its first day alone, setting a new record for Prime Video as its biggest premiere in history. 

Prime Video’s data reveal makes it a top player in the ongoing streaming wars as other platforms attempt to create their own record-breaking productions. Seeing as data is measured differently per platform—and some are more tight-lipped than others—it’s difficult to discern whether The Rings of Power is the biggest streaming show of all time. But with 25 million tuning in on its first day alone, it’s safe to say it’s probably one of the most streamed shows of all time. 

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The Rings of Power Tops Prime Video Chart in the Philippines Just Hours After Premiere

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After five years of development, The Rings of Power finally premiered on September 2, Philippine time, and quickly became the most viewed show or movie on the streaming platform. Tolkien fans were brought back to Middle-earth with a two-episode premiere special, which set the foundation for the show’s current and future seasons. Amazon has already signed up for five full seasons of the show.

“It is somehow fitting that Tolkien’s stories—among the most popular of all time, and what many consider to be the true origin of the fantasy genre—have led us to this proud moment,” said Jennifer Salke, head of Amazon Studios. “I am so grateful to the Tolkien Estate—and to our showrunners J.D. Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew—for their tireless collaborative efforts and boundless creative energy.  And it is the tens of millions of fans watching, clearly as passionate about Middle-earth as we are, who are our true measure of success.” 

Photo by Amazon Prime Video.

The Rings of Power is set two millennia before the events of The Hobbit and The Lord of the Rings trilogies, focusing solely on the Second Age during the rise and fall of Sauron, the collapse of Numenor, the creation of the rings of power, and the last alliance of elves and men. The show is based on the mythos created by J.R.R. Tolkien and will explore the events and locations that were only ever referenced in the trilogy films. These include Valinor, Numenor, Lindon, Khazad-dum, and more. Fans will recognize familiar names from canon literature, like Galadriel and Elrond, as well as new names and faces added to tell The Rings of Power’s story. 

The Rings of Power is led by showrunners and executive producers J.D. Payne and Patrick McKay, as well as executive producers Lindsey Weber, Callum Greene, J.A. Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond, and Sharon Tal Yguado, and producers Ron Ames and Christopher Newman. Wayne Che Yip is co-executive producer and directs along with J.A. Bayona and Charlotte Brändström.

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The Rings of Power premieres in the Philippines on Saturdays, 12 a.m. Philippine time, exclusively on Amazon Prime Video.

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Anri Ichimura
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