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Pop music videos are a dime a dozen but how many can claim to have cost eight figures to produce?
P-pop group 1ST.ONE’s opening salvo for 2023 is new single “Problem Child,” which is accompanied by a splashy music video. Released on Tuesday (January 31), the video was directed by Korean company CHECK, whose credits include collaborations with K-pop superstars like BTS, BlackPink, and EXO.
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“We wanted to greatly convey the message that in a world filled with such manipulated systems, we would rather rise up as villains or vigilantes in order to make things right,” 1ST.ONE member J said in a statement. “We wanted to inspire people to hopefully do the same and help make the world a better place.”
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“They were like big brothers indeed, kind but really strict at the same time,” group member Jayson said about CHECK. “We're very happy that we worked with them since they pushed us in many ways to exceed our limits.”
Debuting in 2020 after years of training, 1ST.ONE is a Filipino boy band formed in the mold of K-pop groups. Consisting of Ace, Max, Alpha, J, Joker, and Jayson, the band is trained by a Seoul-based talent management company and has performed in several high-profile local and international events, including at the Seoul Music Awards.
"Problem Child" is the group’s latest release.
Watch it here:
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