Tech

Bretman Rock, Best Practices, and Everything Else You'll Encounter at This Year's IMMAP Digicon

Digital is now mainstream.
IMAGE COURTESY OF IMMAP DIGICON
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Watch out for fishnets and abs at this year’s Digicon presented by the Internet and Mobile Marketing Association of the Philippines (IMMAP).

IMMAP, which will be held virtually from October 11 to 15, 2021, includes a DPop Youth segment, featuring guest speaker Bretman Rock, one of the world’s biggest social media personalities. Starting as a beauty and makeup personality, the content creator and digital influencer now has a following of over 43 million on various platforms and is a champion for LGBTQIA+ and Asian-American communities.

In the past year, Rock starred in his own MTV Reality Series, MTV's Following: Bretman Rock, and on YouTube Originals, 30 Days with Bretman Rock.

The one-day workshop and competition, which will be presented by Unilab on October 13, allows college students to listen to key industry leaders on strategy development and media orchestration.

“It’s exciting because we really want to equip our future digital marketers with the right skill set and mindset for their future,” says Herbert Hernandez, board member of IMMAP and co-founder of Gigil, The Ideas Company.

As digital adoption accelerates, attendees will learn about digital best practices and trends. “From village Viber groups to live selling, from learning how to navigate by QR code to Zoom e-numans and Zoomba, digital has made a full shift to the mainstream,” says Leigh Reyes, board president of IMMAP and chair emeritus and product officer (C3PO) of MullenLowe TREYNA.

This year’s featured speakers also include Adam Grant, best-selling author of Think Again and organizational psychologist from the Wharton School of Business, and Rory Sutherland, vice chairman of Ogilvy UK and author of The Wiki Man and Alchemy: The Surprising Power of Ideas That Don't Make Sense.

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Other speakers include Scott Galloway, founder of Prophet and L2 Inc. and host of the podcast, Pivot; Laurent Ezekiel, chief marketing officer and growth officer for WPP, the largest advertising holdings company worldwide; and Gill Zhou, chief marketing officer of IBM APAC and China.

The five days of Digicon consist of four programming tracks with over 50 keynote speakers from all over the world. 

The Disruption track covers innovative trends and digital practices that have changed how the public has conducted business in every sector. The Expansion vertical invites attendees to put digital first as a key asset and to uncover new opportunities through data.

The Emerging leg discusses rising digital trends and tools that any business should venture into, including media and e-commerce platforms. The final track, Possibilities, is about understanding new potential markets and exploring underserved needs by consumers that span multi-generations through innovative strategies. 

digicon.com.ph

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