Huawei Launches Affordable Phone with Flagship-Class Specs
Despite the US ban on Huawei (which was temporarily postponed again), the tech company continues to perform substantially, especially in Southeast Asia, where much of its growth comes from. Since 2018, the company has posted double-digit growth in its global market share. In 2019, Huawei reports it controls about 17 percent of the global market for smartphones, up from 11 percent in 2018. The spike in sales was enough to secure the title of being the second largest smartphone maker after Samsung, which posted a 21 percent global sales share.
On August 29, the company launched Huawei nova 5T in the Philippines. The nova 5T is the newest in the nova series, which is Huawei’s most competitive series in the market because of its low pricing and flagship-class specs.
The Huawei nova 5T
A Product of heavy research and development
According to Bryan Baculi, head of training and development at Huawei Technologies Philippines, the company is one of the world’s biggest spenders on research and development. “We allot 15 percent of our revenue on research and development, and the only other company in the world that does that is Google,” said Baculi.
In 2017, Google spent $16.6 billion on R&D, which was equal to 15 percent of its revenue. In comparison, Huawei spent $15.22 billion on R&D in 2018, which is also about 15 percent of its revenue. According to Baculi, 45 percent or 80,000 of Huawei’s employees around the world work in R&D.
The result: low-priced smartphones with high quality specifications. Despite being the third in Huawei’s series hierarchy after the Mate series and the Pro series, the new nova 5T boasts of features similar to high-end mobile phones.
“Our products are backed by very robust research and development, that’s why our belief and our confidence in them is really strong,” said Baculi, explaining how Huawei managed to improve its branding from being perceived as a cheap phone to being perceived as an internationally renowned tech company that rivals Samsung and Apple.
Camera and Processor
The Huawei nova 5T has four lenses on its back camera (48mp + 16mp + 2mp + 2mp), each powered by artificial intelligence. These lenses support HD, ultra-wide angle, macro photography, and bokeh shooting.
For its processor, Huawei decided to install Kirin 980 in the nova 5T—the same processor that its flagship devices like the Mate 20 and Mate 20 Pro have. Coupled with the GPU Turbo 3.0, the nova 5T gives users an elevated gaming experience, especially for graphics-intensive titles.
The nova 5T comes in three different holographic designs on a flat surface. These are the Crush Blue, Dark Black, and the Midsummer Purple. The body also has a refined finish that creates a 3D glare on its back surface, adding texture to the visuals.
Pricing and availability
The Huawei nova 5T is priced at less than P20,000. Preorders can be placed from September 6 to September 13, 2019 and will come with free Huawei surround speakers and a free one year subscription to iFlix.