Third Telco Aims to Win 30% of Market Share with Super-Fast Internet Service

It wants to improve competition and break the duopoly.

Dito Telecommunity, the incoming third player in the local telecommunications industry, is aiming to control at least 30 percent market share in terms of the number of subscribers within the first three years of its operations, according to a report by CNN Philippines

Businessman Dennis Uy led the entry of the Dito Telecommunity into the country by partnering his Udenna Corporation and Chelsea Logistics Corporation with China Telecommunications Corporation. The company is set to roll out its services by April to June 2020.

Many people anticipate the entry of the third telco as a welcome development that can add competition to the market. PLDT and Globe are the country’s biggest telecommunications companies that provide mobile and internet services to majority of Filipinos. PLDT owns Smart and Sun Cellular, while Globe is controlled by the Ayala Corporation.

Dito promises Internet speed of 55 Mbps on its second year

One of the strategies that Dito will use to capture a sizeable chunk of the market is by offering super-fast internet service. Currently, the average mobile download speed in the Philippines is 17.74 megabits per second (Mbps), when the current global average is 29.50 Mbps, according to Speedtest Global Index. For fixed broadband speeds, the Philippines ranks 89th among 175 countries, with an average of 25.99 megabits per second (Mbps). The global average for fixed broadband speed is 69.10 Mbps. Dito aims to give Filipinos 27 Mbps on its first year of operation, and 55 Mbps on its second year for its fixed broadband Internet services.

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