Victoria's Secret Prepares For the Metaverse, Because Why Wouldn't We Prefer Virtual Lingerie to the Real Thing

NFT this, NFT that. The last few months have only been good to the metaverse as more brands jump onto the NFT bandwagon. Gucci, Louis Vuitton, Givenchy—even fashion’s biggest names have forayed into the metaverse with NFTs of their own, and more are following suit. 

Victoria’s Secret’s secret is out: the American lingerie brand is getting ready to debut on the metaverse with their own NFTs. Trademark attorney Josh Gerben revealed that Victoria’s Secret just filed several trademark applications with the U.S. Trademark Office. What exactly is VS trademarking? Its “virtual lingerie, footwear, and fashion accessories.” 

From a pair of underwear to viral memes, it looks like anything can be an NFT. Value is virtual, and even a hypothetical universe can be capitalized and commercialized. 

We’ve wrapped our minds around luxury brand NFTs, because who wouldn’t want Gucci anything. And paying millions for digital art NFTs makes sense because art is still art. 

But lingerie NFTs? Call us old-fashioned, but we prefer the real thing.