Travel

DOT Is Inviting You to 'Safe Trips'

The DOT is partnering with Nissan for a campaign to shake up domestic tourism.
IMAGE Cyrian Agujo
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In 2019, tourism contributed 12.7 percent to the country’s GDP. That’s about P2.48 trillion, which is nearly 11 percent higher than the P2.24 trillion the sector generated in 2018.

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Because of the pandemic, we’re likely not going to see numbers quite that high this year. But steps are being taken to slowly encourage people to travel again, and domestic tourism, in particular, is where the Department of Tourism is particularly focused these days. 

The DOT’s push to get people to get out of their homes and move intersects with carmaker Nissan’s advocacy to promote tourism, particularly land travel. This is why the local office of the Japanese car company partnered with the DOT to launch a new campaign aimed at promoting safe and responsible land travel. 

The campaign, called Safe Trips, aims to develop educational and promotional content for social media and publicity on how to safely and responsibly travel to local tourist destinations. These include tips for land travel in the new normal, social distancing guides, health protocols for visiting specific destinations, and updates on the latest spots that have reopened for visitors.

DOT Secretary Berna Romulo-Puyat joins Nissan Philippines President and Managing Director Atsushi Najima at the virtual signing ceremony of the Safe Trips Campaign

Photo by Nissan Philippines.
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A travel survey the DOT conducted revealed that people’s confidence to travel is expected to increase gradually even without a vaccine. And because of the circumstances, land travel is currently the safest way to travel, according to the DOT.

“The top activity that people would like to do, according to our survey is go to the beach and go on a road trip,” Secretary Berna Romulo-Puyat said during the virtual signing ceremony between the DOT and Nissan Philippines held on Thursday, November 5. “Those living in Luzon want to travel to La Union and Baguio. Those in the Visayas want to go to Boracay and Cebu, while those in Mindanao said they want to visit Davao, Siargao, and Cagayan De Oro.”

According to Nissan Philippines President and Managing Director Atsushi Najima, the objective is to support the recovery of the tourism industry. The company will do this by contributing its expertise in marketing and communications to develop ideas to promote safe and responsible travel in order to promote the destinations, and, in effect, contribute to the economy.

“We want to educate and inspire Filipinos to travel again,” Najima said.

DOT officials stressed that safety remains the top priority, which means communications will focus on the most up-to-date health protocols issued by the government’s Inter Agency Task Force (IATF) as well as local government units. This will ensure that travelers will abide by safety regulations as they enjoy their trips.

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The DOT has even launched an app called Travel Philippines that contains the latest information about which destinations are already open to tourists. It also allows users to create itineraries for future trips, and secure digital copies of their travel documents.

 

 

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Paul John Caña
Associate Editor, Esquire Philippines
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