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Long Reads

Hev Abi Is Just Warming Up

By Bryle B. Suralta
Nov 18, 2024

Every year, Esquire Philippines presents Man at His Best, the local iteration of a global signature event where we celebrate extraordinary Filipino men and women reshaping society as we know it. These are the dreamers and doers who have made a profound impact on the Filipino's way of life, who are using their talents and skills to make something of themselves and inspire the rest of us to do better with our lives.

This year, we're honoring nine mavericks and legends in film, music, business, politics, and entertainment. Despite coming from disparate fields and industries, they all have one thing in common: all of them exemplify what it means to be a Man at His Best.

ALSO READ: Esquire Philippines Honors 9 Heroes and Mavericks at the 2024 Man at His Best Awards

Meet Esquire Philippines' Music Artist of the Year, Hev Abi

Hev Abi Man at His Best 2024
Joseph Pascual
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Hev Abi is a Quezon City boy in every respect. He grew up here, around Tomas Morato to be exact. The topography of QC is a central theme he constantly references in the songs he writes and produces. It's quite literally etched on his body, too. The word "South" (stylized as "Souf") is tattooed on his knuckles, another supposed reference to Timog. And his independent record label, Downtown Q Entertainment, is based in, you guessed it, Kyusi.

"Hindi mo naman maiiwasan i-represent kung saan ka nanggaling," he says. "Lumaki ako dito. Hindi pa ako nagra-rap, sinasabi na namin na ang ganda ng vibes sa QC. Sinasabi nga namin ng tropa na ang Quezon City ay parang New York kapag umuulan."
It's hard to argue against such a beautiful way of seeing this city. QC has always been in the business of fulfilling dreams, a duty figuratively enshrined in its making.

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"Ang dami ring nagsusulputang artists na galing dito. Kapag napapatambay ka dito, makikita mo ang daming 'playa.' Sa QC kasi magkakalapit ang lahat," Hev Abi notes. "Makikita mo dito nagkakabanggaan ang mga sari-saring tao mula sa iba-ibang fields. Iba-iba rin ng expressions at ginagalawan."

There's a rhythmic quality found in every city that's created by its convergence of people, paths, and ideas. I'd like to think there are two ways to look at the urban character of QC: the first at its historical geography as a capital and the subsequent grand architectural vision and master plan that came with it; the second at its boundaries, peripheries, and margins—as a rural-urban buffer zone that mediates city and countryside. This overlap, in the inherent tug-and-grind and contradictions festering in its fringes, makes this city so lively and oddly different from the rest in Metro Manila.

Hev Abi
Joseph Pascual
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Kyusi Sound

There's also such a thing as the QC sound, which is distinguished more so by attitude than actual musical cues. "Kapag kinumpara mo ‘yung tunog ng QC rap sa, halimbawa, Pasay, maririnig mo talaga ang pinagkaiba sa estilo," Hev states. "Para sa akin, kapag Pasay [rap], medyo violent ang tunong. Dito sa QC, mellow lang. Mapayapa ang QC sound para sa akin."

"WELCOME2DTQ" was the sort of preamble to the rap star, possessing a rare polish for someone so young. It was the song that put him on everyone's radar, even peaking at No. 20 on Billboard's Philippines Songs Chart in October 2023. He rode the virality and success from that song on his way to his debut album, Kung Alam Mo Lang, which then appeared in three consecutive No. 1 songs on Billboard's Philippines Songs charts, including "Alam Mo Ba Girl" and "Babaero."

The album shows us a more intimate portrait of Hev and his range, as well as the other artists who've shaped him. In "Alam Mo Ba Girl," a track the rapper is proud to produce himself, the instrumentals are based on the piano and drum samples from Erykah Badu's "Green Eyes" and "Didn't Cha Know." "Walang Alam," on the other hand, is where Hev showcases a little bit of R&B. If it feels familiar, it's because the rapper had Tori Kelly's "Paper Hearts" sampled. Meanwhile, "Binibinibroski" is a reference to Andrew E.’s "Binibi Rocha."

Then there's "From Torillo, With Love," said to have been inspired by "WILSHIRE" by Tyler, the Creator and "Wet Dreamz" by J. Cole, two major influences in his life. Here, he experiments with a three-verse structure, which can be tricky to write. It's a rarity in modern rap these days because most go verse-hook-verse-hook. A third verse can make or break a song, too.

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The album also shows us the spirit of collaboration that built Downton Q Entertainment. Hev Abi has a strong inclination toward making music with people who understand "the culture." He worked with Kristina Dawn for "Kulay Downtown," Nasty Kid for "Pasaway Mode," and with gins&melodies and Simmo for "drugr4ts" (a tribute to their friend drugr4ts).

"Kasi gusto ko magpakatotoo palagi sa sarili ko sa music ko. Ayoko naman gumawa ng music na maririnig mo doon sa kanta na parang sa tingin mo sobrang click kami pero ayun pala, hindi talaga." In the future, he says he would love to work with Jaya, Flow G, and Kris Delano. Hey, an EZ Mill collab wouldn’t hurt, too.

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Tracing the Evolution of Filipino Hip-Hop

In a lot of ways, Hev Abi reflects the evolution of today's artist: the self-referentiality, the allegiance to their respective communities, the sublime deviation from the cookie-cutter genres each piece operates from. "Humihiwalay na ang rappers sa isang area lang. Iba-iba nang landas ngayon. May mga rapper na gusto gumawa ng music, kumanta, at mag-produce. Na-appreciate sila lalo ng mga tao ngayon at umuunlad pa lalo. Gumaganda, nag-evolve."

There's been this dramatic shift in the reception of Filipino hip-hop over the past decade and a half. If we look back on rap's short history, the "game" is relatively young. Early innovators like DJ Carlos Yalo and Rod "DVS" Torres, for instance, were pioneers of the early forms of Filipino DJ mixing battles. Then came Death Threat, who talked about the struggles on the street, rooted in their experiences in Manila's slums.

It was only in '97, too, that the first Filipino rap record label emerged, when Dongalo Wreckords came to be. That same year, the underground rap group Pamilia Dimagiba released their album Broke-N-Unsigned on Tenement Records. In those days, Philippine rap sound had adopted a more nationalistic tone, influenced by Francis M. and which would then be carried out by Gloc 9 in the 2000s and beyond.

Hev Abi
Joseph Pascual

Right in the middle of theses two decades came the emergence of various stylistic innovations, comprised of new bars and metaphors and beats and arrangements, plus hip-hop groups that represented the richness of the Philippines’ regional identities.
Mike Swift, Stick Figgas, 187 Mobstaz, Mike Kosa, and more popularized tagalog rap. Dice & K9 a.k.a. Mobbstarr was from Cebu City (remember "Itsumo?"). Thavawenyoz and Zambo Top Dogz hailed from Davao and Zamboanga, respectively, featuring Cebuano and Chavacano rap. Of course, we can't forget about the Pikasos and Audibles, who worked with English as their primary language, further fueling the at times-hostile English v. Tagalog music divide.

As someone who grew up in the age of FlipTop in the 2010s, Hev Abi can't help but stress just how different rap was when he was a kid. "Dati, kapag sinabi mong rap, ang tingin lang ng mga tao sa kanila ay mga battle rapper sa YouTube kasi ang face ng hip-hop noon ay FlipTop. Noong bata ako, kapag rapper, ibig sabihin lang ay magaling ka mang-asar. Na-associate ang rap sa rap battle culture."

Most notably, Hev himself cites Filipino artists like Shanti Dope, Loonie, Bugoy na Koykoy, Abra, Harlem and Mcee Zabala of Schizophrenia (with whom Hev collaborated with for "AUX 1), Stick Figgas, and Loonie as major influences. Some of them have been part of the rap battle circuit as well. "Mahalaga na may alam ka sa roots ng hip-hop," he explains. "Matututo ka talaga sa OGs. Iba kasi sila sumulat, mula sa mga slang pati paggamit ng old school na words o references sa kanta. ‘Yung mga binaba-baligtad nga na mga salita na 'yan, matagal na ‘yan."

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PHOTO: Joseph Pascual

The Quest For More

Hev's new mixtape, bahay namin maliit lamang, is even bolder. In a previous interview, he said that he was heavily inspired by house music, rendered in a diverse set of musical styles and tonalities. In seven tracks, he expounds on the ins and outs of the music industry and the fame that comes with it. He finds himself crafting a more mature sound, to say the least, perhaps also because it's his fifth project in his young music career.

He aches to carve out his own niche amidst the more contemporary rap sound. "Hindi ko nata-try magpakahon sa isang tunog lang. Marami akong iba’t-ibang klaseng kanta, magkakalayo ng genre at range," the rap star further explains. "Ang parang common denominator lang ng lahat ay nagpapakatotoo lang ako. Kapag nagre-record ako, lagi kong pinapaniwalaan 'yung lyrics ko. I say what I mean. I mean what I say. Masasabi ko na mula sa soul lahat ito. Doon ko siya kinukuha palagi."

In this era, authenticity is key, and Hev is full of it. Funnily enough, there's this paradox that comes with being known as someone "authentic." The more you turn it into a personal brand, the less true it begins to feel. A fair trade-off. The rapper understands how important branding is, but not at the expense of being real.

"Importante ang authenticity mo bilang tao. Doon dapat nanggagaling ang brand mo. Pero kapag gumagawa ka nag decision na branding mo lang ang iniisip mo, I don’t think Maganda siyang practice in the long run," he notes. "Mata na ng ibang tao lagi mong iisipin, hindi mata mo. Kung tunay ka naman sa sarili mo at pinapakita mo ‘yon sa ibang tao, lalapit at makikinig ang mga tamang tao sayo.”

Story: Bryle Suralta
Photography: Joseph Pascual
Grooming: Lilian Yeung
Editor-in-Chief: Paul John Caña
Creative Direction: Igi Talao
Styling: Igi Talao assisted by Christian Arlos
Clothes courtesy of Commonwealth

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