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The 2022 Starbucks Planner Is for All Your Unplanned Triumphs

Jot down your unexpected wins.
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If 2021 taught us anything about planning, it is this: It's not always about making plans. Sometimes, it's about celebrating the joy in the unexpected. 

The biggest frustration of every Starbucks planner owner in 2020 was that their whole plans for the year were almost rendered useless because of the pandemic.

A planner is more than just for jotting down schedules and appointments. This year's Starbucks Planner is also a chronicler of unexpected triumphs, small wins, and surprising victories throughout the year.

Starbucks Planner and Pouch 2022

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Photo by Mario Alvaro Limos.

Photo by Mario Alvaro Limos.

This holiday season, Starbucks uplifts customers with the Starbucks Traditions Promotion. From November 2 to January 3, customers will earn a sticker for every purchase of a Tall, Grande, or Venti handcrafted beverage. An exclusive Starbucks Traditions merchandise may be redeemed for every 18 stickers collected.

While staying true to a tradition of almost two decades, this year debuts a unique collection with new ways to join. This year’s edition comes with an intricate yet subtle embossed Siren and scale design. The 2022 Starbucks Traditions Planner comes with a matching Starbucks Organizer. The organizer consists of built-in pockets to keep a pen, Starbucks Cards, and other essentials in one place.

Starbucks Traditions Tumbler 2022

Photo by Mario Alvaro Limos.
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You can pen your unplanned wins and pleasant surprises. Inside the planner, there are 12 exclusive monthly artworks featuring Starbucks’ commitment to coffee heritage, partners, communities, the customers it serves, and our planet.

New this year with the same modern monochromatic design of the Planner with Organizer, the 2022 Starbucks Traditions Mug and Tumbler with Pouch is an unexpected but welcome addition to the Starbucks Traditions collection. The sets highlight what Starbucks does best: coffee. Each set includes a sleek stainless steel matte black 12oz tumbler or a classic pristine white 12oz ceramic mug, both paired with a pouch customers can carry all day.

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New Ways to Join

For the first time, customers can now collect stickers digitally in two ways: (1) get the new QR promo card in stores and collect a digital sticker every handcrafted beverage in store, or (2) use the Starbucks app by opting in to collecting e-Stickers every handcrafted beverage purchased using a registered Starbucks Card.

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Starbucks has also made it easier to earn stickers from the comfort of home. Customers can now earn digital stickers through their favorite delivery app. Every purchase of four (4) eligible handcrafted beverages on GrabFood or food panda will be issued a QR promo card loaded with its corresponding digital stickers.

Moments of Unplanned Joy

Starbucks released a series of videos celebrating little sparks of merry in our day-to-day lives. Whether it’s achieving fitness goals, getting pets to learn new tricks, or turning a small setback into a moment of opportunity, the 2022 Starbucks Traditions Promotion is our companion in finding the star of every day.

“Our customers are creating new memories in different ways, and we wanted to celebrate the joy of experiencing unexpected moments of merry in our holiday campaign.” says Jamie Silva, Senior Marketing Manager of Starbucks Philippines. Watch the series below:


“Our Starbucks Traditions Promotion has always stayed true to spreading the message of hope and happiness through the years. We continue to carry on our tradition and look forward to 2022 with optimism, while living in the moment of our unplanned joys,” adds Silva. 

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You may collect stickers starting on November 2, 2021 in all Starbucks stores nationwide. To have a closer look of the 2022 Starbucks Traditions and for the full mechanics, visit https://starbuckstraditions.ph



Discover the best of culture, business, and style from Esquire Philippines. Visit Quento for more stories and subscribe to our YouTube channel for new videos. 

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Mario Alvaro Limos
Features Editor, Esquire Philippines
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