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Long Reads

What I've Learned: Charo Santos-Concio

By Rhia Grana
Sep 11, 2024

Charo Santos-Concio, former President and CEO of ABS-CBN and a revered figure in the Philippine entertainment industry, never hesitates in admitting she is a movie fan at heart. In fact, it's this deep-rooted passion that fueled her remarkable journey in the world of entertainment.

"At my young age, I was listening to a lot of the radio drama serials. I had my favorite Avegon Transistor Radio. Sometimes when we would lose the signal because of the weakness of the frequency, pinapalo ko pa yung Avegon Radio," she laughs at the recollection. "I would listen to Operetang Putol-Putol of Nora Aunor and Tirso Cruz III. I was an avid fan of Guy and Pip. And I would buy the showbiz magazines, collect their photos."

Charo Santos-Concio
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She remembers going to the theater every Saturday when her father, who was a government physician, would do the rounds of the patients in town. "My father would leave us in the theater while he attends to his patients, so we would watch double features of a lot of these movies," she shares during our interview and shoot held at Sine Pop. She would also eagerly read up on the popular stars of her time, including luminaries like Amalia Fuentes, Gloria Romero, Susan Roces, and Nida Blanca.

When television became popular, she would be glued in front of the small screen watching the programs of ABS-CBN, Channel 11, and TV5. "I really idolized the celebrities of ABS-CBN," she says.

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It is for these reasons that Concio developed a deep appreciation and empathy for the fans, which became even more evident when she became a television and movie actress, a producer, and eventually the head and chief content officer of the largest TV network in the Philippines.

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"I really enjoy doing production work. I'm fascinated with building something from a simple idea or concept and seeing the finished product on the big screen. There's a fascination with the world of cinema," she says.

Nowadays, Concio continues to engage and charm television viewers with her role as Matilde Asuncion, also known as Lola Tindeng, in FPJ's Batang Quiapo. She is Tanggol's (played by Coco Martin) grandmother, providing him with the emotional support and wisdom he might lack from his parental figures. A pivotal character in the show, she is known for her wisdom, compassion, and strong moral values. Her role is a far cry from the elegant image people see when she hosts the well-loved television drama Maalaala Mo Kaya.

We ask how she prepared for this portrayal. "Lola Tindeng is a tough woman. Tough naman talaga ako. Akala n'yo lang hindi," she laughs. "Tough but refined."

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PHOTO: Joseph Pascual

Concio shares that she's learning a lot from Martin's style of directing, which involves a lot of improvisation. "You never know what you're going to do on the day of your taping, so we have to be quick on our toes. You have to know your character very well so that when you're given the script, you can say, 'No, Tindeng will not deliver these lines,' or 'Tindeng will never compromise her values for comfort or expediency."'

Her role, she says, shows a side of her that is not seen by the public. "Marunong din akong magalit, marunong sumigaw. Kung pwedeng magmura, nagmumura," she laughs. "Nakaka-excite siya because I'm getting out of the stereotypical image of a corporate person."

In this month's "What I've Learned," Concio shares her wisdom on appreciating fans, embracing the complexities of human emotions, understanding the essence of true leadership, maintaining honesty in relationships, and defining true success.

You are where you are because of your following. When I became a line producer and joined ABS-CBN, we started Star Magic, the talent management agency of ABS-CBN. One piece of advice I always give new talents is to always appreciate their fans. A smile goes a long way. Acknowledge them. They're not just faces in a crowd; they're real people who admire you and support all of your shows.

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PHOTO: Joseph Pascual

Leadership is not about yourself. Leadership is about inspiring a group of people to work toward a common goal. You have to know how to manage your ego and not think about yourself. It's not really about you; it's about the people that you're leading. Leadership requires you to be a great listener, attuned to what the people around you or the people working for the organization can bring to the table to produce excellent results for the business.

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You have to put a face to your audience. Leading a network like ABS-CBN requires you to be sensitive and in touch with the pulse of the people that you're serving and addressing. You have to be sensitive to the ever-changing tastes of the audience. They're not just faces in a crowd; you have to see them as real human beings with needs, aspirations, and desires.

As an artist, you should understand all the emotions. You should test the wide range of emotions that a human being goes through, and you can even delve into the darkest complexities of being human. You have to be comfortable with the duality in your character because we're not all good, and we're not all bad. We're both, and we struggle every day. There's a push and pull every day between good and bad.

Practice open communication. Do not be afraid to show your vulnerability. Be very honest about your feelings, no matter how imperfect you may be. [Sustaining a solid relationship with your partner] also requires a lot of listening, and when I say listening, it's not just to what he says, but most especially to what your partner doesn't say. And mutual respect.

There's so much love and generosity in [my husband Cesar's] heart, and no matter how wide or how big the age difference was, it didn't matter because he allowed my person to bloom. He respected my space. And so, you reciprocate that love and generosity with love, generosity, and so much respect.

Charo Santos-Concio
Joseph Pascual

Stay calm in the midst of all the stress and challenges. Stay grounded. Just have a good feel of the environment and be intuitive in your reactions. As long as your values are solid and you listen to what your heart really says, you can balance your professional and personal life. It's tough. It's a balancing act. And if there's one thing maybe I regret, perhaps I would have spent a lot more time with my sons when they were younger.

It was different during my time. Women had to prove themselves. Work-life balance was not a thing yet. Unlike now, women are so lucky. You can be a mother, a wife, and a career woman, all in one package. There are fewer barriers to being all of the above now. There's a recognition. And so I honor the women who pioneered this path for the younger women of this generation. But I want to give credit to my late husband. If not for his support and respect for my person, I would not have accomplished all of these things. Before he saw me as a wife or a mother, he saw my person.

I found joy in my work. When you love what you're doing, you don't really feel like you're carrying a heavy baggage. Work was life for me. So hindi mabigat.

Charo Santos-Concio
Joseph Pascual

Hindi ako madramang tao. Hindi ako mareklamo. I try to look at the lessons before I complain. I welcome challenges. So why should I be complaining if life becomes difficult? I love taking risks even if I appear fragile. My mother taught me to always believe in myself. She had this favorite song, "I Believe." Up to this day, I listen to it. It brings me comfort.

Always aim for the top. That's a piece of advice that the late Geny Lopez, founder of ABS-CBN, gave me. He valued excellence. He told me, "Always aim for the best. You may not succeed all the time, but let it not be said that you didn't do your best."

Digital technology did not ruin the entertainment media. In fact, it enhanced and expanded the reach of television and cinema because now you can repurpose content on the digital space. The onset of digital technology has flattened the world. Therefore, there's a big, big audience out there.

We will forever be looking for icons. I think we're aspirational as a people, and we will always look up to those who are good examples of kindness, good behavior, and good values. Hindi naman tayo magaling in everything, and so I think it's human nature to look for icons.

There's nothing wrong with celebrity status, and therefore, you expect a sense of responsibility from the stars and the icons that are being idolized. It can't be one-way. You can't just enjoy the fame and the fortune and forget about your responsibility to your audience.

How do I define success at this stage in my life? That I'm able to sleep well at night. That I'm happy. That I'm able to do the things that my heart desires, no matter how crazy it may appear to others. I'm pursuing out-of-the-box stuff. That I'm healthy. That I'm able to eat what I want to eat, with moderation. That I've loved well and lived fully. And that I continue to go with the flow of what life brings. That's happiness. That's success for me. That I'm free to be me, to be my real person.

Story and production: Rhia Grana
Photos: Joseph Pascual
Hair and Makeup: Sandy Odo
Clothing: Antonina
Styling: Nona Amoncio
Creative Direction: Igi Talao
Editor-in-Chief: Paul John Caña

Shot on location at Sine Pop.

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