Smart Snags K-Drama Superstar Son Ye-jin as Brand Ambassador

Son Ye-jin channels her inner badass.
IMAGE Courtesy of Smart Communications

Smart just took on another priceless investment, this time in Crash Landing on Yous leading lady Son Ye-jin, who is now its newest ambassador. The actress follows the footsteps of her on-screen partner Hyun Bin, everyone’s streaming husband.

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The latest Smart Signature advertisement depicts Ye-jin clad in a leather ensemble, climbing on top of a badass Ducati, and racing through a city beside a black sports car we can only assume holds Hyun Bin inside.

While Hyun Bin had his own Smart commercial, the two haven’t—yet—appeared in an ad together. But it’s only a matter of time before Seri and Captain Ri reunite in the real world, and hopefully on Philippine soil.

According to Smart executives, the actress’ year-long contract includes a visit to the Philippines and three Smart events that we’re sure many will be clamoring to attend once the pandemic is over, especially if Hyun Bin’s dimples make an appearance.


Smart’s campaign with Ye-jin is aptly called “The Signature Choice,” a nod at Seri’s empire Seri’s Choice in the series. As you can see, this is CLOY’s world, and we’re just living in it.

For diehard CLOY fans, it’s one more thing to look forward to in 2021, as well as Smart’s premium postpaid plan “Signature,” which promises high-quality network coverage, bigger data inclusions, easy e-payments, and 5G compatibility.

Not to mention HD streaming of everyone’s favorite K-dramas.

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Anri Ichimura
Section Editor, Esquire Philippines
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