These Are All the Food Brands That the Jollibee Group Owns and Operates
This article has been updated
Every Filipino knows Jollibee. Some might even be aware of all the other food businesses the company owns beyond the flagship brand. But not a lot of people are aware that Jollibee Foods Corp. (JFC), the parent company and the country’s largest food service network also operates several other food brands in the country and across the world.
As of the end of September 2024, the JFC Group reported owning and operating 9,598 stores across several different brands worldwide.
These are all the food brands that Jollibee owns and operates (based on the latest company disclosure to the Philippine Stock Exchange):
1| Jollibee
The flagship brand is the Philippines’ largest fastfood chain. Tony TanCaktiong opened the very first Jollibee store in the country in 1978 (although the store began life as an ice cream parlor that opened in 1975).
As of September 2024, there are currently 1,706 Jollibee stores around the globe. Besides the home country of the Philippines, there are Jollibee stores in Vietnam, the United States, Brunei, Canada, the United Arab Emirates, Saudi Arabia, Qatar, Hong Kong, Singapore, Kuwait, the United Kingdom, Italy, Bahrain, Macau, Malaysia, and Guam.
2| Chowking
The first Chowking opened in the Philippines in 1985 and JFC acquired it in 2000. Of course, we know it as the chain that serves fastfood versions of Chinese-inspired cuisine (plus a pretty good halo-halo). There are currently 612 Chowking branches in the Philippines, the U.A.E., the U.S., Qatar, Oman, Kuwait, and Saudi Arabia.
3| Greenwich
Believe it or not, the Greenwich Pizza chain of restaurants precedes even that of Jollibee. The first Greenwich opened in 1971 inside the Greenhills Shopping Center. By 1994, it had 50 branches across the country. JFC bought 80 percent of Greenwich in 1994 and completed the full acquisition in 2006.
Today, there are 270 Greenwich branches in the Philippines.
4| Red Ribbon
Red Ribbon first opened as a small cake shop in Quezon City in 1979. JFC acquired it in 2005.
Currently there are 546 Red Ribbon Bakeshops around the world: 507 in the Philippines and 39 in the U.S.
5| Mang Inasal
Mang Inasal’s story is well-known. Founded by Edgar “Injap” Sia II in Iloilo in 2003*, the BBQ chicken chain became so popular it attracted the attention of JFC, which bought 70 percent of the food chain in 2010 for $3 billion. JFC completed the acquisition in 2016.
There are currently 570 branches of Mang Inasal nationwide.
6| Burger King
Burger King, of course, is an American food chain based out of Florida, USA. The Philippine franchise used to be owned by the Ayala group, which sold its stake to a group led by Alberto Lina and Manny Pangilinan. In 2011, Jollibee paid P65.5 million to acquire a 54 percent stake in the company.
There are 127 Burger King stores in the country today.
7| Panda Express
The first Panda Express restaurant opened in Glendale, California in 1983. It currently has over 2,200 stores worldwide. In 2019, JFC created JBPX Foods Inc., a joint venture with the Panda Restaurant Group to bring Panda Express to the Philippines.
The first Panda Express in the Philippines opened in SM Megamall later that year. Today there are 30 Panda Express stores in the country.
8| Highlands Coffee
Vietnam-based Highlands Coffee was established by Vietnamese-American David Thai in 1998. It has since been acquired by Jollibee through its JV SuperFoods Group.
The group currently owns 815 Highlands Coffee branches overseas.
9| Yonghe King
Yonghe King is a fast-food noodle store founded in 1995 and based out of Shanghai, China. JFC first bought an 85 percent stake in the holding company that owns the brand in 2004 and completed the acquisition in 2016 when it bought out a manufacturing unit that makes food products for Yonghe King and other businesses.
Yonghe King now has 481 stores all over China.
10| Hong Zhuang Yuan
Hong Zhuang Yuan is a Beijing-based congee restaurant chain, which JFC acquired in 2008 for P2.5 billion.
Hong Zhuang Yuan currently has 46 branches across China.
11| Tim Ho Wan
Founded in 2009 in Hong Kong, Tim Ho Wan is famous for its pork buns and for being awarded a coveted Michelin star within its first year of operations. In 2018, Jollibee announced it was investing $33.7 million in the fund that controls the Tim Ho Wan brand master franchise across Asia Pacific except in Hong Kong. JFC hiked that interest up to 85 percent in October last year.
After Jollibee completed its acquisition of the company that owns and operates Tim Ho Wan, it now operates 17 stores across China.
12| Smashburger
Smashburger was founded as a fast casual burger restaurant in Denver, Colorado, USA in 2007. JFC bought into the company in 2015 when it acquired a 40 percent stake for $100 million, and eventually increased ownership to 100 percent in 2018.
Smashburger currently has 225 outlets in North America.
13| The Coffee Bean and Tea Leaf
The Coffee Bean and Tea Leaf was founded in 1963 in Los Angeles, California. JFC ponied up $350 million in 2019 to acquire the coffee chain.
CBTL currently has 1,219 branches worldwide.
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14| Yoshinoya
The Jollibee Group formed a joint venture with Yoshinoya International Philippines Inc. to establish Yoshinoya Jollibee Foods, Inc., which now operates Yoshinoya stores in the country. Yoshinoya is a familiar brand in Japan famous for its beef bowls.
The Jollibee Group currently has eight Yoshinoya stores in the Philippines.
15| Common Man Coffee Roasters
In August 2023, the Jollibee Group announced in August a joint venture with Food Collective, Pte. Ltd. (FCPL) to own and operate Singapore's Common Man Coffee Roasters in the Philippines. The Jollibee Group owns 60% of the business.
The first and so far only Common Man Coffee Roasters in the country opened at the Ayala Triangle Gardens in Manila in early 2024.
16| Milksha
The Jollibee Group first acquired a 51-percent stake in Taiwan-based milk tea brand Milksha in November 2021. Today the company has 333 Milksha stores overseas.
17| Compose Coffee
In July 2024, JFC announced that it had purchased a 70-percent stake in South Korean coffee chain Compose Coffee. The acquisition added 2,580 stores to the company's total store count.
18| Tortazo by Rick Bayless
Jollibee bought a stake in celebrity chef Rick Bayless’ Tortas Frontera in 2018. In 2020, it launched Tortazo in Chicago. The Jollibee Group owns 52.6 percent of the Mexican fast casual concept.
*In August 2023, Jollibee announced that it had acquired a 60-percent share in Food Collective, Pte. Ltd. (FCPL), one of the largest Asian food service companies based in Singapore, to bring the popular Tiong Bahru Bakery to the Philippines. Its first branch is set to open in December 2024.
