Burberry Is More English Than Ever With Its New Campaign
For its spring 2024 campaign, Burberry celebrates its home: London. In the new images, the streets of the English metropolis become the chosen background to present the collection designed by creative director Daniel Lee. Shot by British photographer Tyrone Lebon, the campaign features several recognizable stars, such as Arsenal player Bukayo Saka, Blur and Gorillaz frontman Damon Albarn, and Royal Ballet principal dancer Matthew Ball.
Among pieces in the spring 2024 collection, the outerwear stands out: trench coats, coats, capes, aviator jackets, and bomber jackets. Many of the garments designed by Lee for Burberry celebrate the classic check motif, reinventing it through silhouettes and combinations in such a way as to create fresh looks. The Equestrian Knight Design logo is also the protagonist of the line, playing on the immediate recognizability of the brand.
The spring 2024 collection draws heavily on the brand's rich heritage, combining the familiar with the unexpected to create something completely new and surprising—in the name of the unmistakable British style which has always been Burberry's flagship.
From:Â Esquire IT
