Londoners, the Dior Tears Collection Is Within Reach
When Kim Jones kicked off his Dior tenure with a Kaws partnership – an alliance famously affirmed by a very Instagrammable 33-foot-tall pink flower statue created by the hypey American artist, placed at the centre of the British designer’s inaugural show – he heralded a new age for the Parisian fashion house, one that valued the significance of collaborations in today’s luxury market. Lines co-designed by Travis Scott, Kenny Scharf and Eli Russell Linnetz followed. Now, for Fall 23, Tremaine Emory, founder of cult label Denim Tears, takes his turn.
Dior Tears, the official name of the collaborative collection, was unveiled in Cairo, Egypt, back in December, a day prior to the mainline runway. It sees the luxury stalwart lend an artisanal touch to Emory’s homespun aesthetic heavily influenced by the African diaspora, resulting in an elegant yet grounded prep-adjacent line of knitwear, transeasonal layers, sneakers, accessories and more.
This weekend, the collection officially launched at a multi-sensory pop-up in London.
The pop-up, located in Soho hotspot Phonica Records, is inhabited by a gigantic inflatable moulded into an organic shape, and video projections, too, that centre on the collaboration’s floral motif – an amalgamation of the brands’ visual identities. A musical dimension has also been incorporated in an effort to capture the essence of the presentation held at the Grand Egyptian Museum seven months ago.
Over the next few weeks, similar pop-ups will emerge in Tokyo, Seoul and Shanghai, all of which will offer a similar immersive experience.
The Dior Tears London pop-up is open to the public until Thursday 13 July at Phonica Records, Soho.
From:Â Esquire UK
