H&M's New Collection Makes Upscale Elegance Attainable
When H&M announced earlier this year that its annual designer collaboration would be with Erdem for 2017, we weren't quite sure what to expect, other than the floral motif that the British designer was known for (which was also apparent from the teasers). Unlike H&M's most recent collaborators, such as Balmain, Kenzo, and Alexander Wang, Erdem is a little less known.
But now that the Swedish retailer has unveiled the full set, we know for sure. The men's pieces are marked by the heavy use of floral pattern, embroidery, and jacquard. These lend an elegant, upscale feel to the clothes (with the exception of one black hoodie with an upside-down Erdem logo that looks bafflingly out of place). Of course, expect the collection to come at just-slightly-above-high-street prices.
Take a look at what the next big H&M collaboration has to offer—and start picking your favorites, because these are likely to fly off the shelves within the first few days of release:
The H&M x Erdem collection drops in selected H&M stores on November 2, Thursday. For more information, visit H&M's Facebook page.