Chloe's Atelier des Fleurs Is Now Available in the Philippines

LUXASIA Philippines, which brought luxury brands like Moncler and Elizabeth Arden to the Philippines, recently launched Chloé's Atelier des Fleurs in the country. A ribbon-cutting ceremony was held at Rustan's Makati on May 7.

Chloé on the ground floor of Rustan's Makati

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"For decades, Chloé has established its presence with its unique blend of modernity and tradition, with the Atelier des Fleurs collection as a tribute to the artistry of perfumery and the beauty of flowers. This unique art of bouquet composition has already captivated hearts globally, and we are excited to finally be able to share the Chloé Atelier De Fleurs collection in the Philippines today," Celeste Valencia, Business Manager of Luxasia, told members of the press and VIPs.

Chloe's Atelier des Fleurs Collection

At the heart of the Atelier De Fleurs collection is the concept of personalization. Each fragrance is designed to be worn alone or layered with others within the collection, allowing for endless combinations that can be tailored to one's mood, occasion, or even the season. This bespoke approach not only highlights Chloé's dedication to individual expression but also elevates the everyday ritual of perfume application to a creative act.

"The fashion house truly embodies what it means to be a woman in today's modern age. Being an icon of effortless chic femininity, they also liberate women from the norms of haute couture by offering an elegant yet relaxed wardrobe of Parisian chic. So, with the same boldness, the Atelier Des Fleurs collection breaks the codes of traditional perfumery. What I love the most about this collection is that we are reminded that your scent is more than just a fragrance; it's actually an extension of your identity. The 19 fragrances live in harmony in pairs, in threes, or even on their own," adds Bettina De Los Santos, brand manager of Chloé.

The collection boasts a total of 20 scents, with 19 available exclusively at Chloé's space on the ground floor of Rustan's Makati. Each fragrance, housed in an elegantly pleated glass bottle topped with an ivory cap, is crafted by renowned perfumers.

There is, for example, Lavanda by Quentin Bisch that evokes memories of his mother coming in from their garden carrying a bunch of lavender in her arms. Herba Mimosa by Amandine Clerc-Marie brings to mind the youthful energy of mimosa blooming in the hills of Grasse when the perfumer was 20. Iris by Steve Guo is inspired by the perfumer's exploration of the Atlas Mountains in Morocco, where he discovered the complex scent of Iris germanica.

"Each of the Atelier Des Fleurs perfumers understands more than anyone that each fragrance we choose is very personal to us and must feel true to who we are, what mood we're in, or even what occasion we celebrate," Delos Santos says.