How Charriol, the Luxury Cable Accessories Company, Advocates Love (And Turtles)
A change in leadership is tricky. Will you be able to sustain success? Or will you start nosediving? Will you stay the course? Or will you break things apart? Most important, especially for fans and observers, will a shakeup affect the production of your popular cable wire accessories?
Coralie Charriol Paul, who succeeds her father, Philippe, as executive chairwoman of the Swiss luxury goods company, assures everyone that all is well in House Charriol. Early this year, the Charriol founder succumbed to injuries sustained while on the Circuit Paul Ricard at Le Castellet, Var in France.
Coralie Charriol Paul, executive chairwoman of Swiss luxury goods company Charriol
Now, a young team, which includes Coralie, her brother Alexander, who serves as art director and director of licenses, CEO Ludovic Lesur, and the executive team in Geneva and Hong Kong, steers the ship. The chairwoman, who was in town recently, describes the new generation of Charriol leaders as “the one that is going to take forward the evolution of this company.”
Philippe, a charismatic bon vivant and trailblazer, is a tough act to follow, but Coralie is more than ready to take on the task, having been involved in the family business as its creative director since 2002. The entrepreneur, mother, and philanthropist has also designed 27 jewelry collections in Charriol’s portfolio, which just underscores how much she has helped shape the brand’s identity and, more important, captured the dreams of women and men via the language of twisted cable.
Philippe Charriol, founder of Charriol
Dressed in a fully sequined two-piece suit in lipstick red, complemented by a deep berry color on her lips and a stack of cable bracelets on her arm, Coralie discusses the state of the brand and its Celtic-inspired bracelets. “Okay, here's what you can expect in the days ahead…,” she says to a room full of expectant people. “Charriol will remain the undisputed world leader in the luxury cable products. Alright—so I'm going to say it again…”
She repeats the proclamation as if it was a spell and then segues into something unexpected: the underlying spirit of Charriol. “Here’s what I know for certain,” she says. “Love makes you capable more than you can ever imagine. And with love, you are strong and you're fearless. And you find the very best in yourself and you feel driven to share it. And that's always been a goal of Charriol.”
Which brings us to the reason for her trip to Manila, the screening of The Story of Plastic. A passion project for Coralie, the documentary details how the world arrived at the sorry state of landfills and oceans choked with pollution—an “ugly truth,” as she describes it.
As a mom of little green warriors—“my kids want to recycle, they want to reduce, they want to reuse, they don't want plastic straws anywhere”—Corlie shares how she started to pay more attention to the ocean. Then, the executive became part of Lonely Whale, a Seattle-based movement that advocates the reduction of plastic straws and has already, as its website reports, removed 2.3 million single-use plastic straws from the city.
“But that's just the beginning because we have to really ban more single-use plastics,” she adds. So now, there is this documentary, of which Coralie serves as executive producer, as well as a new timepiece from Charriol that is dedicated to one of the animals affected by plastic pollution, the sea turtle.
The Forever Turtle Watch donates part of its sale to ocean conservation organizations.
For your lady, the Forever Turtle watch features two sea turtles swimming happily against a blue mother-of-pearl dial. The delicate scene is found in a rose gold steel case, which is, of course, attached to nine ink-blue cables.
But more important than the timepiece’s elegant appeal is how part of its sale is given to ocean conservation organizations around the world. “The turtle represents really the ocean. It's one of the oldest animals in the ocean. And everybody loves the turtle. There's just something magical about it,” Coralie adds.
It is a good thing, but if you’re not very much interested in saving the planet and all this love stuff (who are you?), you will be happy to know that Charriol continues to provide simply beautiful objects. Perfectly timed for the holidays, a personalization service arrives for one of Charriol’s stunning gold bangles.
Observe: On top of four cables and sandwiched between gold links, letters can now be installed on the famous accessory.
A new personalization service allows you to add letters to Charriol's cable bangles.
The service, which is done in Hong Kong, takes about two months to complete, so if you want to surprise your wife, girlfriend, mom, sister, grandmother, or special friend with a customized wrist candy that reminds her of who she is to you (M-O-M, B-A-B-Y, L-O-V-E-R), order now.
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