Louis Vuitton’s New Timepieces are Worth a Second (and Even a Third) Look

LVMH’s watch business occupies a minuscule portion of its overall sales (sources say less than five percent), but the maison believes it’s important to keep it in order to offer a full suite of products for luxury consumers. Reports say that, after a year of sluggish sales, LVMH’s watches and jewelry rebounded three percent in the last quarter of 2024 after declines in previous quarters. 

In January this year, during its highly anticipated Watch Week 2025, Louis Vuitton unveiled its Taiko Spin Time and Tambour Convergence collections, building on its momentum and signaling to the world that it wasn’t just a fashion brand dabbling in watches; it was a luxury company taking haute horlogerie seriously, producing watches at the highest level.

Louis Vuitton’s watch division has undergone a seismic shift in recent years. Led by Jean Arnault, the brand trimmed its catalogue, prioritized in-house mechanicals, and aimed to produce fewer, more meaningful pieces—positioning itself as a serious contender in luxury watchmaking. 

Here’s a snapshot of its most recent collection:

ALSO READ

Louis Vuitton's S/S 26 Collection Celebrates Indian Sartorialism, Modernity

Louis Vuitton Pulled Out All the Stops for Its New Spin Time Watches 

Taiko Spin Time

The Tambour Taiko Spin Time marks a dramatic evolution of the now?well-known Spin Time complication—a series first introduced in 2009 using rotating hour cubes reminiscent of airport flap boards. The new Taiko cases, inspired by Japanese ceremonial drums, house redesigned cushion?shape hour cubes made of elegant “dolphin grey” or hawk’s?eye quartz, giving them a suspended, floating quality that’s mesmerizing on the wrist.

There are two standout versions: the Taiko Spin Time Air Antipode, a world?time watch with paired city cubes (two cities 12 hours apart each), indicates a.m./ p.m. via color and reads local time at a yellow arrow over a rotating world map. It's a rare take on world time mechanics.

At the highest tier sits the Spin Time Air Tourbillon, complete with a flying tourbillon at its center—surrounded by floating cubes and meticulous finishing, all executed within a white?gold case just 12.45?mm thick. 

Limited to 150 pieces each, both variants run on in?house calibres (LFT ST13.01 base, with ST05.01 powering the tourbillon), offering 45 hours of power reserve and improved “jumping cube” mechanism that allows bidirectional time setting.

Tambour Convergence

If the Spin Time is expressive, the Tambour Convergence is quietly refined. A 37?mm case measuring just 8?mm thick, it introduces a dual “dragging garage” display—a nod to vintage montres à guichet. Hours and minutes glide past a gold or platinum lozenge window, inspired by arabesque motifs found in the Louis Vuitton family home in Asnières.

Driving the movement is the in?house Calibre LFT MA01.01, a 200?part automatic with free?sprung balance, 45-hour reserve, and an 18k gold rotor. The watch is offered in rose gold or platinum with 795 hand?set diamonds. 

High-Jewelry and Ceramic Tambour Editions

Beyond complications, Louis Vuitton offers two luxurious variants of the 40?mm Tambour: a yellow gold edition (30 pieces) with onyx dial and saffron sapphires, and a platinum high jewelry version (50 pieces) featuring a rainbow gradient of sapphires and rubies, all in an 8.3?mm ultra-slim case powered by the chronometer-grade LFT023.01 movement (50 hours reserve). 

More accessible yet no less refined is the Tambour Brown Ceramic—a 40?mm steel ceramic case in rich LV brown ceramic and rose gold accents, with integrated ceramic bracelet and signature LFT023 movement. It feels both sporty and warm; you can say it’s Louis Vuitton’s design DNA in tactile form.

Escale

And then there’s the Escale, a collection that might fly under the radar but deserves a spotlight of its own. After celebrating its 10th anniversary last year, the 2025 Escale lineup introduces four refined three-hand automatics that distill Louis Vuitton’s travel-inspired DNA into something timeless and quietly luxurious. Housed in 39mm rose gold or platinum cases, each watch features hand-textured dials inspired by vintage LV trunks, paired with high-end finishes and the in-house LFT023 movement. It’s an elegant nod to both heritage and contemporary craftsmanship.