The Best Luxury Watches of 2025 are on Display at Lucerne Watch Week This Week

Lucerne Watch Week 2025 is happening this week, and it’s a can’t-miss for all enthusiasts of fine watchmaking. Organized by the Lucerne Group, the country’s leading purveyor of luxury timepieces, the annual event offers watch collectors and aficionados a rare chance to experience the latest 2025 novelties from some of the world’s most prestigious watch brands, many of which were first unveiled at Watches and Wonders Geneva earlier this year. 

Spread across three locations—Greenbelt 3 and 5, Ayala Triangle Gardens in Makati, and C1 Bonifacio High Street in Bonifacio Global City—Lucerne Watch Week offers a curated and immersive showcase that allows guests to see and try out in person the standout releases from 2025, many of which are making their first public showing in the Philippines.

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This year’s lineup includes a roster of brands presented in alphabetical order: Breitling, Chopard, Grand Seiko, Hublot, IWC, Jaeger-LeCoultre, Panerai, Parmigiani Fleurier, TAG Heuer, and Vacheron Constantin.

Grand Seiko

While Breitling brings its new Chronomat and Navitimer models, Chopard shows off its new Alpine Eagle and L.U.C models. Grand Seiko is highlighting its new Tentagraph variant with a fresh new dial and a Mount Iwate inspired timepiece, while Hublot showcases its cutting-edge Big Bang designs and bold material innovations.

Panerai

IWC’s 2025 lineup features updated Pilot’s Watches and ceramic Ingenieur models, as well as its F1 team APX tribute watches from the recent F1 movie starring Brad Pitt. Jaeger-LeCoultre revealed elegant new Reverso Tribute pieces and Polaris complications, while Panerai has updates in its Luminor Marina collection. Parmigiani Fleurier, meanwhile, presents its new Tonda PF models that balance haute horlogerie with modern eleganc. Vacheron Constantin rounds out the list with ultra-thin Patrimony models and new Overseas editions, all rich in craftsmanship and technical refinement.

Grand Seiko

More than just an exhibition, Lucerne Watch Week is a celebration of the art of watchmaking. It offers a unique platform where local audiences can engage directly with international novelties in person, soon after their global debuts. Seasoned collectors or curious newcomers will find something to appreciate at Lucerne Watch Week.

For more information, visit check out the event’s website.