These are the Most Exciting Watch Reveals at Watches and Wonders Geneva 2025

Watches and Wonders Geneva 2025 showcased 60 brands, making it the largest edition of one of the world’s tentpole horology events to date. Over 55,000 visitors attended, reflecting a 12 percent increase from the previous year. The first four days were exclusive to industry professionals, followed by three days open to the public, allowing enthusiasts to engage directly with the latest offerings. 

Since its inception, Watches and Wonders has evolved into a premier platform for the watchmaking industry. Organized by the Watches and Wonders Geneva Foundation—established in 2022 by Rolex, Richemont Group, and Patek Philippe—the event aims to promote watchmaking excellence globally. The 2025 edition not only highlighted the industry's rich heritage but also its forward-looking innovations, solidifying Geneva's status as the epicenter of fine watchmaking. 

Here are some of the highlights of this year’s novelties: 

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1| Chopard

Chopard unveiled the Alpine Eagle Flying Tourbillon in Lucent Steel. This complication merges contemporary sportiness with technical mastery, featuring the ultra-thin L.U.C 96.24-L movement, just 3.30 mm thick, and a flying tourbillon visible through a 6 o’clock aperture on the textured “Rhône Blue” dial. Uniquely double-certified with both Chronometer and Poinçon de Genève distinctions, it showcases Chopard’s unmatched craftsmanship and precision.

The 41 mm case, with its sleek 8 mm profile, integrated bracelet, and eco-conscious Lucent Steel construction, reflects a harmonious blend of aesthetics and sustainability. 

Inspired by nature and the Alpine landscape, the dial’s radiant eagle-iris motif and transparent tourbillon design reinforce the collection’s spirit. With a 65-hour power reserve, a micro-rotor in 22-carat gold, and meticulous in-house production, this model exemplifies Chopard’s commitment to excellence in both form and function.

2| Grand Seiko

Grand Seiko debuted a bold evolution in its sports watch lineage with the Tokyo Lion—now powered by the brand’s first mechanical chronograph movement, the Tentagraph. This high-performance timepiece builds on the lion-inspired design first introduced in 2019, now enhanced with Grand Seiko’s Brilliant Hard Titanium for a lighter, more radiant, and durable case. The dynamic case features pronounced claw-like surfaces and a pattern on the dial inspired by a lion’s mane. Paired with a specially developed brown rubber strap and redesigned pushers for improved chronograph usability, the Tokyo Lion is a striking blend of symbolic strength, craftsmanship, and ergonomic comfort. 

At its heart, the new Tentagraph Caliber 9SC5 delivers Grand Seiko’s signature precision, beating at 10 vibrations per second with a 72-hour power reserve—even while using the chronograph. The Tokyo Lion Tentagraph will be available exclusively in Grand Seiko boutiques starting August 2025. 

3| IWC

IWC Schaffhausen debuted the Ingenieur Perpetual Calendar 41 in stainless steel—the brand’s first model to fuse Gérald Genta’s iconic Ingenieur design with watchmaking genius Kurt Klaus’ legendary perpetual calendar movement. Featuring a 41mm case with refined finishing and a blue dial adorned with a distinctive “grid” pattern, the watch displays date, day, month, leap year, and a high-precision moon phase—accurate for 577.5 years—all synchronized and adjustable via the crown.

Powered by the IWC-manufactured 82600 calibre with a 60-hour power reserve and ceramic components for durability, the timepiece combines technical excellence, ergonomic design, and enduring elegance.

4| Panerai

Panerai introduces the Luminor Perpetual Calendar GMT Platinumtech PAM01575, a sophisticated blend of heritage, high complications, and material innovation. Drawing from the original Luminor models made for the Italian Navy, it retains signature features like the crown-protecting device and sandwich dial, now crafted in Platinumtech, a platinum alloy 40 percent harder than standard platinum.

The 44mm case features a sapphire crystal dial showcasing the perpetual calendar’s mechanics, framed in maritime-inspired blue with enhanced Super-LumiNova X2 markers, GMT and day-night displays. Powered by the P.4100 calibre, it was developed over a decade by the Laboratorio di Idee. It features a three-day power reserve and accurate date tracking up to 2399. Water-resistant to 50 meters and paired with both a blue alligator strap and a rubber option, this boutique-exclusive timepiece epitomizes Panerai’s refined watchmaking. 

5| Patek Philippe

Patek Philippe unveiled 15 exceptional timepieces this year. Among the standout timepieces are the grand complications like the Quadruple Complication Ref. 5308G-001 which featuring a minute repeater, split-seconds chronograph, and instantaneous perpetual calendar with patented mechanisms, and a new desk clock with a 31-day power reserve and nine patents to its name. Other highlights include the Perpetual Calendar Retrograde Date Ref. 6159G-001 with a transparent dial, a rose gold version of the split-seconds chronograph Ref. 5370, and the first-ever complication in the Twenty~4 collection: a slim perpetual calendar in rose gold.

Patek Philippe also introduced new innovations in practical complications. The Calatrava 8 Day Ref. 5328G-001 offers an eight-day power reserve and instantaneous calendar indications powered by a manually wound movement featuring advanced Silinvar technology. The Annual Calendar Ref. 4946R-001 appears in a refined 38mm rose gold case with a denim-style strap, while the Calatrava Pilot Travel Time Ref. 5524G-010 brings a fresh ivory lacquer dial and improved usability to the dual-time zone category. These models balance mechanical complexity with everyday wearability, reinforcing Patek Philippe’s strength in crafting useful, elegant tools for global collectors. 

6| Rolex

Rolex unveiled the Oyster Perpetual Land-Dweller, its first entirely new model in over a decade. This integrated-bracelet timepiece features a honeycomb-patterned dial and is powered by the new high-frequency Calibre 7135 movement, with 18 exclusive patents. Available in 36mm and 40mm sizes, the Land-Dweller comes in white Rolesor, Everose gold, and platinum variants, blending vintage inspiration with cutting-edge innovation.

Other notable releases were the new GMT-Master II that debuted with a ceramic dial and green-black Cerachrom bezel, while the Cosmograph Daytona featured a turquoise lacquer dial in yellow gold. The Sky-Dweller received a green dial paired with a yellow gold case, and the Oyster Perpetual line expanded with pastel dials in lavender, beige, and pistachio.

7| Tag Heuer

This year, Tag Heuer roared back into the spotlight with its return to Formula 1 as official timekeeper. To mark this high-octane reunion, the brand unveiled the TAG Heuer Monaco Split-Seconds Chronograph | F1. This new creation builds on TAG Heuer’s legacy of timing excellence in motorsport, dating back to its pioneering split-seconds stopwatches used in racing pits and Olympic arenas. Encased in white ceramic and sapphire crystal, and powered by the ultralight Calibre TH81-00, this avant-garde timepiece is limited to just 10 pieces. Its design elements—like the red-tinted dial and racetrack-inspired chronograph counters—channel the speed, style, and spectacle of Formula 1, delivering both performance and nostalgia in one stroke. 

The brand also simultaneously revitalized its Tag Heuer Formula 1 collection with nine new models featuring refined materials, ergonomic upgrades, and the energy-efficient Solargraph movement. Blending tradition with innovation, these new releases ensure Tag Heuer remains a frontrunner—not just on the track, but also on the wrists of the next generation of racing enthusiasts. 

8| Tudor

Tudor pushes the limits of technical dive watch engineering with the debut of the Pelagos Ultra at Watches and Wonders 2025. Designed for extreme saturation diving, it has a 1,000-meter water resistance rating, a 43mm titanium case, a compact helium escape valve, and a newly enhanced luminescent display using dual-tone Swiss Super-LumiNova for maximum legibility in the deep. 

Powered by the METAS-certified Manufacture Calibre MT5612-U, it features a silicon hairspring, 65-hour power reserve, and intuitive time tracking functionality. The Pelagos Ultra also introduces a proprietary bracelet with rapid adjustment and luminous setting indicators, alongside an included rubber strap with a 110mm extension for serious diving flexibility. As the most capable Pelagos to date, it joins a proud lineage of purpose-built Tudor dive watches, evolving the brand’s legacy of rugged underwater performance since 1954.

9| Vacheron Constantin

Vacheron Constantin’s star of the show was the Les Cabinotiers Solaria Ultra Grand Complication-La Première, the most complicated wristwatch the brand has ever made, featuring 41 complications powered by the new Calibre 3655. Encased in white gold, the 45mm watch remains slim at under 15mm despite housing 1,521 components and showcases five unprecedented astronomical complications alongside a Westminster chime minute repeater, with 13 patent applications filed. Its elegant double-sided design ensures exceptional clarity and wearability, embodying Vacheron Constantin’s 270-year legacy of combining artistry with technical mastery. 

Building on historic achievements like the King Fouad I watch and recent milestones such as the Celestia Grand Complication 3600, the Solaria Ultra Grand Complication represents the Maison’s crowning tribute to centuries of innovation in astronomical, musical, and chronographic watchmaking.