Find the Rolex of Your Dreams at the Brand's Newest Boutique in Manila

Fans of Rolex and watch enthusiasts in general have something to celebrate this Christmas as Rolex Philippines and the Washington Group have opened a new boutique in Metro Manila. The new store is located at Newport World Resorts (formerly Resorts World Manila) in Pasay City. 

Newport World Resorts CEO Kingson Sian told Esquire Philippines the timing was just perfect for the holiday season and the relaxing of health protocols, which signals a stronger retail economy. The new store is also strategically located near the main entrance of the mall and has a wider frontage compared to other locations.

Photo by Rolex Philippines.

Rolex, meanwhile, said the new 78-square meter point of sale promises professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand.

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Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Sensitive lighting accentuates the beauty of a selection of Rolex watches, which are displayed in refined showcases lined with beige leather and finished with bronze trims. A striking emerald aqua wall highlights the rich heritage of Rolex: the wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. The intense green is mirrored around the store, creating accents that harmonize a refreshed color palette. The walls mix textures from walnut brown wood to beige-colored stone.

This look is consistent with all the newly refreshed boutiques globally and its “One Store, One Rolex Whole World.” The store’s design also reflects how Rolex watches are designed and created: reliable, dependable and incredibly robust and well-made timepieces that stand the test of time.

Photo by Rolex Philippines.

Rolex’s local partner is the Washington group, which has humble beginnings as a small retail apparel store in the heart of Manila’s Chinatown in 1946. The Group has since moved on to become one of the largest distributors and retailers of premium and luxury brands in the Philippines and now has over 30 branches nationwide.

At the store opening, the recently introduced Rolex Deepsea Challenge titanium diver’s timepiece, was also put on display. The massive watch is capable of withstanding underwater pressure up to a depth of 11,000 meters, which is as deep as the Mariana Trench, or the deepest known part of the ocean.

In recent years, demand for these luxury and high performance technical timepieces have been an all-time high. The new showroom offers customers a more accessible location and an opportunity to purchase and own a timepiece made by one of the world’s most valuable luxury brands.

Photo by Rolex Philippines.

And here’s a pro tip: if you cannot find the model that you like, just regularly stop by your favorite Rolex store, talk to the staff and try on other models that may interest you. Feel free to leave your contact details or try to find an alternative that you may like. If you’re patient enough, you may get a call from your friendly Rolex staff sooner than you think.