Aston Martin 'Unboxed' This Full-Sized Replica of a 1965 James Bond DB5 Diecast Model
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Less than a few weeks before the release of the 25th James Bond movie, Aston Martin kicked off its No Time To Die campaign with an exclusive screening of the movie’s TV spot at London’s Battersea Power Station. The latest Bond flick features four iconic Aston Martin models from the past, present, and future and is the first time that four different models have appeared on a Bond film: the classic DB5, a DBS Superleggera, a classic V8 Vantage, and the mid-engine’s V8 hybrid Valhalla hypercar.
The Valhalla Concept Car was introduced at the 2019 Geneva Motor Show and is a joint project of Aston Martin and Red Bull Racing. It broke cover at the Monterey Car Week and is expected to be in production by 2023.
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To commemorate the occasion, diecast scale model toy brand Corgi and Aston Martin showcased a full-size replica of the original 1965 Corgi DB5 model. Corgi No. 261 was originally produced in 1965 and vintage Corgi James Bond cars are much sought after by collectors. The highly accurate scale model toy includes action figures and replicated the custom weapons found in the DB5 James Bond car as seen in the 1995 movie Goldfinger. This won UK ‘Toy of the Year’ and ‘Best Boys Toy’ titles at the National Association of Toy Retailers Awards in the same year. The highly popular model had several iterations over the years, selling over 20 million units worldwide and is still being produced to this day.
The full-scale display is enclosed by a specially built display box replicating the original packaging and is on display until October 1 at the Coaling Jetty, outside Battersea Power Station. Measuring 5.66 meters long, 2.7 meters tall and 2.7 meters deep, the DB5 car comes complete with a broad selection of working gadgets from the classic James Bond film including its rotating number plates, a retractable bulletproof rear shield, extending front over-riders and pop out machine guns.
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Aston Martin reproduced 25 units of the DB5 Goldfinger Continuation car over fifty years after the DB5 was discontinued. These brand-new cars are authentic reproductions of the DB5 as seen on the silver screen and is only available in Silver Birch color. All the modifications and enhancements were crafted at the highest level to ensure the highest standard of quality and reliability.
At the 2019 Monterey Car Week, one of the original Aston Martin DB5 James Bond cars was sold for a whopping $6.385 million (P318.47 million) at the auction hosted by RM Auctions. The car underwent a full restoration including the refurbishment of the weapons and gadgets that was shown in several classic James Bond movies.
The event was hosted by Marek Reichman, EVP & Chief Creative Officer, Aston Martin Lagonda, together with Chris Corbould OBE, Special Effects Co-Ordinator, who is not only responsible for some of the most iconic James Bond action scenes from the past 14 films but was also heavily involved in the engineering of the eight DB5 stunt replicas produced for the movie and the working gadgets on the DB5 Goldfinger Continuation cars.
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“We are really honored to be marking the start of the No Time To Die campaign today with this exciting unveil,” Reichman said. “Aston Martin’s relationship with James Bond spans decades and the DB5 is, without question, the most famous car in the world by virtue of its 50-plus year association. Working with EON Productions and Chris Corbould to build 25 of the DB5 Goldfinger Continuations was a truly unique project for everyone involved at Aston Martin. Now, to work with Corgi—another quintessential British brand—and to see James Bond’s most cherished car sitting inside a to-scale toy box in central London is quite outstanding.”
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