Hyundai Takes Us to the Future with the New Staria
Hyundai Motor Company held a digital world premiere of its new Staria multi-purpose vehicle (MPV) this week. Its new “inside-out” design methodology establishes a model for its future Purpose Built Vehicle (PBVs) and redefining mobility in the years to come. With this new design philosophy, it maximizes space utilization, flexible seating with long sliding capability, along with highest level of safety, making the Staria a good choice for both business and leisure.
The Staria is available in two to 11-seat configurations and comes in two variants: the Staria and Staria Premium.
Outside, the Staria’s futuristic looking front comes with horizontal daytime running lights (DRLs) and a positioning lamp that runs across the entire front width of the vehicle. Below there is a bold and wide radiator grille with a distinctively Hyundai pattern and a pair of low-set headlamps tucked on the sides. The low beltline and panoramic side windows gives the greenhouse a feeling of openness and spaciousness. This was inspired by traditional Korean hanok architecture, a philosophy that makes its passengers feel as if the outside scenes are an extension of the vehicle interior.
The wide rear window is framed by a pair of elongated vertical tail lamps on both flanks and its rear bumper is lowered for easy cargo loading.
The Staria’s interior has a very simple layout to allow overall convenience and comfort while staying faithful to its original platform as an MPV. Hyundai says its cruise ship-inspired interior delivers an open and unique atmosphere through its innovative design architecture. The vehicle’s lower beltlines and panoramic windows create a spacious, stimulating environment for all passengers.
The driver’s seat features a futuristic high-tech look with a 10.25-inch front display screen, touch-based center fascia and a button-type electronic shift lever. The digital cluster is located on top of the dashboard, providing an unobstructed view for the driver. Its infotainment system also enables the driver and front passenger to communicate with rear passengers using a unique speaker function that allows all occupants to clearly hear one another.
The seven-seater Staria Premium variant comes with an added variety of features and is equipped with Hyundai’s Premium Relaxation Seats on the second row that recline electronically and also have sliding capabilities for easy reach or to maximize cargo space.
The one-touch relaxation mode makes the seats recline automatically to a posture that comfortably disperses the passenger’s weight and improves overall body balance. The nine-seater Premium model’s individual seats on the second row can swivel 180 degrees to face passengers in the third row, making it ideal for corporate vehicles or mobile offices as passengers can turn their seats around and conduct meetings on the go.
The two powertrain options of the Staria are a diesel-powered 2.2-liter VGT engine and a gasoline-powered Smartstream G6DIII 3.5-liter MPI engine.
For safety, the MPV comes with the Wireless Module Seat Belt Reminder (WM-SBR), considered the world’s first seat belt reminder system using wireless communications technology. It also has a Safe Exit Assist (SEA) which will prevent accidental opening when a passenger attempts to open the power sliding door while a rear-side vehicle is passing by and the Rear Occupant Alert (ROA), that uses a radar sensor to detect and alert the driver if a rear passenger is left in the car after exiting the vehicle.
The Korean carmaker intends to be a major global player as a Smart Mobility Solution Provider and this platform is its response to changing consumer markets and mobility behavior. It offers purposeful, innovative features and redefining in-car travel experiences in line with the company’s vision of ‘Progress for Humanity’.
“We are thrilled to introduce Staria, which represents our latest effort to spearhead the evolution of mobility, and to address emerging lifestyle needs as we adapt to new ways of living,” said Thomas Schemera, executive vice president and global chief marketing officer. “Staria is a step forward in connecting us more closely with our environments so that we can get more out of our everyday lives and do more for ourselves in transit.”
Hyundai plans to add Staria Special Vehicle lineups and eco-friendly variants in the coming years, as well as other versions such as limousines, ambulances and even a camper version. It will also introduce eco-friendly variants in the near future. Hyundai Asia Resources Inc., the country’s distributor for the Korean automotive brand said that it has yet to give a timeline when the Staria will be made available in the Philippines, but we hope it will be sooner than later.