Isuzu Joins the Pickup Wars with the All-New D-Max


The year 2021 will perhaps be known for the introduction of several new generation pickup trucks in the local automotive market. Last March 4, Isuzu Philippines introduced its much-awaited all-new Isuzu D-Max through a virtual online launch and immediately made it available in all its dealers nationwide. Being a previous D-Max 4x4 pickup and also the Alterra 4x4 owner, I look forward to test-driving the new generation D-Max that promises a lot of new features that would challenge the highly competitive pickup segment.

All-New D-Max 

Isuzu says the all-new D-Max comes with six years of research and four million kilometers of testing. It is the most innovative and feature-laden iteration of the iconic pick-up truck. Isuzu has long been known for its outstanding durability and reliability in this category and its diesel engines are proven workhorses that powered generations of its pickup and SUV nameplates.

Photo by Isuzu Philippines.

Pickup trucks have long been a staple vehicle of choice for both work and leisure, so the new generation D-Max was designed to be more than just a capable and reliable daily commute. Completely redesigned and built from the ground up, the D-Max breaks the mold of a typical pickup workhorse that it has been known for. Isuzu says the model’s emotional and smart design concept starting from the exterior uses a bold and emotional styling with a powerful and robust appearance. Inside, its smart concept emphasizes the sharp horizontal layers design theme to minimize vibration, reduce cabin noise, making sure that the passengers, and especially the driver, have a more comfortable drive.


Powering the higher variants of the D-Max is a new 4JJ3-TCX diesel engine that uses a highly advanced Isuzu common rail system capable of producing 190 PS of power and 450 Nm of torque. It uses the newly improved RZ4E-TC diesel engine for its LS 4x2, LT 4x2 MT and single cab variants, that promises faster acceleration and better overtaking performance that can produce 150PS of maximum power and 350 Nm of torque.

The D-Max continues its tradition of performing well and having robust off-road capabilities but offers better levels of comfort and convenience. It has a 800mm water wading depth capability, a newly designed steering wheel with tilt and telescopic adjustment, redesigned gear lever for better gear selection and control (for both MT and AT), Terrain Command Select Dial, and electronic differential lock that ensures that the D-MAX can overcome virtually all types of terrain.

Photo by Isuzu Philippines.

Further underchassis enhancements include a new front suspension geometry, chassis design featuring larger side rails and 8 cross member for torsional rigidity, new rear leaf spring design, ultra-high tensile steel reinforced cabin structure, and a semi mid-ship engine design.

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Interior and safety features

The all-new D-Max has a new 10.1 Infotainment system that has Bluetooth connectivity, Apple CarPlay, Android Auto and voice control. It comes with full touch screen display and features an improved navigation system, all paired with a dynamic surround sound system that will make any journey a breeze. The model also comes with a welcome light system that automatically illuminates the cabin room when the driver is approaching the vehicle, a new auto lock system, follow-me-home light function, new turn indicator function and a remote start engine functionality.

In reviewing vehicles, it is not just the fancy bells and whistles a smart buyer looks out for. Safety features and driver aids should also be considered. This is why the D-Max comes with a wide array of active safety features, which include the anti-lock braking system (ABS), electronic brakeforce distribution (EBD) with brake assist (BA), electronic stability control (ESC) with traction control system (TCS), hill start assist (HSA) and hill descent control (HDC), and the brake override system (BOS).

Photo by Isuzu Philippines.

One very unique safety feature for the premium D-Max 3.0 LS-E variant is its new Advanced Driver Assist System (ADAS) that employs state-of-the-art sensors and a first-in-its class Smart Duo Cam system that enables the D-MAX to constantly monitor the surrounding environment. This dual camera system gives the computer a more perceptive and accurate depth-of-field view, thus offering the driver the following active and passive safety features: Forward collision warning (FCW); Autonomous emergency brake (AEB); Turn Assist; Pedal Mis-application mitigation; Adaptive cruise control (ACC); manual speed limiter (MSL); lane departure warning (LDW); blind spot monitoring (BSM); rear cross traffic alert (RCTA); parking aid, and multi-collision brake (MCB). On top these, the new D-MAX comes with 7 S.R.S Airbags and this is why it has been given a five-star safety rating by the ASEAN New Car Assessment Program (NCAP).

“We are very excited to introduce this model to the Philippine market—a market that has been particularly special for us since there are a lot of scenic routes and challenging terrains all over the country that a pick-up and 4x4 enthusiast would love to traverse, especially on the weekends,” said Isuzu Philippines Corporation (IPC) President Hajime Koso. “Because of that, we’ve made sure that the all-new D-Max will have a wide range of choices to cater to every consumer’s needs.”


Prices for the D-Max are as follows: 

D-MAX RZ4E 4X2 Single Cab MT P857,000

D-MAX RZ4E 4X2 LT MT P987,000

D-MAX 3.0L 4X4 LT MT P1,288,000


D-MAX RZ4E 4X2 LS MT P1,219,000   

D-MAX RZ4E 4X2 LS AT P1,309,000

D-MAX 3.0L 4X2 LS MT P1,320,000

D-MAX 3.0L 4X2 LS-A AT P1,390,000

D-MAX 3.0L 4X4 LS MT P1,630,000

D-MAX 3.0L 4x4 LS-E AT P 1,825,000

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