Kia Unveils New Look, a New Sorento, and Upgrades to the Stonic
Kia Philippines has a new look and logo, and even changed its slogan to “Movement that Inspires.” It’s a massive rebrand that combines thoughtful design with what Kia calls the elevation of the in-car experience.
“Our brand’s purpose is to create spaces that will inspire consumers through our product design.” stated Manny Aligada, President of Kia Philippines. “To create more time for consumers so they can focus on what inspires them, and what they aspire for. To create innovative experiences that can influence people and today’s culture.”
The Ayala Group of Companies’ AC Motors took over the local distributorship of Kia in 2019, and, last year, the company named industry veteran Toti Zara as president.
“Kia, in its incarnation as the brand that moves people to pursue goals and reach for their dreams, reveals its big picture: as it moves to inspire, it also moves to serve,” Zara said. “To serve means to know what is out there. What is needed, and how things can be better. Kia moves to serve for a better world. AC Motors, part of the renowned Ayala Group, takes the commitment of service to heart. This is evident in our brand portfolio, which is created and curated with the needs and preference of the customers in mind.”
In January, Kia Philippines announced that it was targeting to double its sales figures in 2021 compared to the previous year despite the effects of the pandemic. Based on its current trajectory, that number seems to be doable; as of October 30, year-to-date sales were at 3,043 units and the forecast is Kia PH will hit 4,000 units by the end of the year. In 2020, Kia sold a total of 2,129 units.
A new Sorento, and updated Stonic
During the virtual rebrand event, Kia also announced the launch of the fourth-generation Kia Sorento and the Kia Stonic Style Edition, the newest variant of its bestselling nameplate.
The all-new Kia Sorento has been upsized and comes with bolder and sleeker lines, and, just like the new models of this generation, it sports the iconic tiger nose grille. The premium seven-seater mid-sized SUV market boasts spacious and luxurious interior and leather seats that take into account the comfort of passengers even in the second and third rows.
The new Kia Sorento is powered by Kia’s 2.2 liter Smartstream Diesel engine that promises fuel efficiency and better performance and more precise shifting. Other features include Blind Spot View Monitor, 360 Degree Surround View Camera, Rear Cross and Forward Collision Assist, and Lane Keep Assist are available for the SX variant. The new model comes in two variants: the 4x2 SX 8DCT variant, which will be available later in November, and the 4x2 EX 8DCT, which will be in the market by January next year. Price starts at P2.398 million.
Introduced in October 2020, the Stonic is set to have a new variant. The Kia Stonic Style Edition comes with several cosmetic enhancements, including body kits and blacked out wheels, and, like the all-new Sorento, it will also also sport the new Kia logo. Also available by late November, the Kia Stonic Style Edition 1.4 AT is priced at P895,000.
All Kia vehicles come with a five-year or 160,000 kms warranty (whichever comes first). New Kia owners are also entitled to quality after sales services nationwide and 24/7 Roadside Assistance for a worry-free ownership experience.