New Auto Brand Lynk & Co. Deserves a Second Look

Chinese-Swedish automobile brand Lynk & Co. is now in the Philippines. Distributed by United Asia Automotive Group, Inc. (UAAGI), the brand will make its public debut at this year’s Manila International Auto Show (MIAS) at the World Trade Center and the SMX Convention Center this week. However, it previewed two of its models at a launch event held at the Ayala Museum. Lynk & Co.’s Asia Pacific Business Unit Bruce Lee was present at the launch event. 

Lynk & Co Model 01 PHEV

Photo by Lynk & Co.

Founded in 2016, Lynk & Co is co-owned by China’s Geely and Sweden’s Volvo. Geely has ramped up its expansion in recent years, acquiring Volvo in 2010, including its performance brand Polestar, as well as Lotus among other brands. Geely also recently acquired a stake in British luxury carmaker Aston Martin to become its third-largest shareholder. It established Lynk & Co. to create a new global brand targeting younger consumers, particularly in urban environments.

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Lynk & Co.’s unique selling proposition is that it leverages the expertise and resources of co-parent Gelly with the the technological advancements and safety features developed by its co-parent Volvo. The collaboration has allowed Lynk & Co. to garner recognition within such a short period of time. It now intends to compete not only in China but also in other key automotive markets worldwide. Its strategy included plans for sales and distribution networks in Europe and North America.

In the Philippines, Lynk & Co. previewed two of its upcoming models: the 01 PHEV Crossover and the 06 SUV. Both will be on display at MIAS.

Lynk & Co 06 model

Photo by Lynk & Co.

Equipped with advanced infotainment systems, connectivity features, and built-in sharing capabilities, the models reflect the brand's modern and forward-thinking approach. In the short time that it has been available in the market, Lynk & Co. has emerged as an innovative and ambitious automotive brand, blending Chinese manufacturing prowess with Scandinavian design and technology, focusing on connectivity, technology, and alternative ownership models positioned it as a disruptive force in the global automotive industry.

"We introduce Lynk & Co Philippines to the local market with much excitement and positivity, knowing that this brand affords Filipinos the opportunity to drive home a premium, global vehicle that ticks all the right boxes in terms of design aesthetic, safety, and modern connectivity,” said Froilan Dytianquin, UAAGI group managing director and Lynk & Co Philippines brand head.

UAAGi and Lynk & Co. executives at the launch

Photo by Lynk & Co.

“Lynk & Co not only elevates UAAGI's entire auto brand portfolio, but also allows us to cater to a wider audience of Filipino motorists and their discerning tastes and preferences,” added says UAAGI Chairman Rommel L. Sytin. “We believe Lynk & Co Philippines perfectly complements UAAGI's existing offerings, providing Filipinos with a wider range of modern, stylish, safe, high-quality automotive choices.”

For more information and updates, please visit Lynk & Co Philippines’ social media accounts; on Facebook: LynkCoPhilippines; and on Instagram: @lynkco_philippines