These High-Tech TVs Are Helping Make the Philippines' Artistic Legacies More Accessible
Gone are the days when paying tribute to our artistic roots means opening a new museum or setting up exhibits for the public. Today, there are many innovative ways to promote and celebrate our culture, and often technology has a big role to play in it.
Take LG Electronics, a renowned electronics brand across the globe, celebrating the Philippines’ rich heritage in its own way.
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Joining forces with the country’s National Museum, the South Korean company brought its newest LG OLED AI TVs to the museum, paving the way for visitors to have a greater appreciation for Filipino art. "Spoliarium," the legendary painting by Juan Luna, took center stage during the launch, which coincided with the 140th anniversary of the masterpiece itself.
“At LG, supporting the arts and culture is an integral part of what we do,” Nakhyun Seong, managing director of LG Philippines, said during the event on May 27. “Through our donation this National Heritage Month, we hope [to] offer visitors a deeper understanding of Luna’s significant work and its historical context.”
The smart TVs, all powered by artificial intelligence, promise next-level experiences for viewers—whether for viewing or watching alone, or for other entertainment purposes like gaming and content creation. They are more than just the type of screens that would make you feel like you’re in the cinema; their AI features can be personalized to suit owners' viewing preferences.
Through LG Philippines’ donation of its technologies, the National Museum is hoping it could entice more Filipinos, especially the younger generations, to continue remembering and honoring our artistic history and legacies.
“It's a challenge for the National Museum today to make museums accessible to the modern generation,” Jeremy Barns, director general of the National Museum, said. “The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences.”
