New Social-Media 'Super App' Kumu Is Pro-Filipino

Have you heard of Kumu?

If you find Facebook and Instagram insufferable but you still want to connect to like-minded people on the web, you might want to look into Kumu.

With country-specific apps taking over smartphones in Asia, Kumu, developed by Roland Ros, was designed to be a “super app” that caters to the needs of Filipinos. It aims to be what Line is in Japan, WeChat is in China, and Zalo is in Vietnam—filling that local-oriented void in the world’s social media capital.

On the website, Kumu’s goal is described to be “a future that is empowered by Filipino culture, with its secret sauce made of one part hugot, two parts creative ingenuity, and a whole lot of love.”

Kumu, which launched in February 2018, already offers a venue for video and video chats (complete with witty stickers to convey what words simply cannot), web programs, and quiz shows. Live-streaming, which is one of the highlights of the Kumu experience, also allows users to send gifts, which could potentially generate income—a feature that's already being used in China

You can follow personalities and their updates or join a community (rather, “kumunity”). Think of your favorite social media apps rolled into one—that’s what you’ll get behind the blue tarsier logo. Kumu even has a wallet linked to PayPal for your digital-paying needs.


There are also plans for sub-apps, remittances, e-commerce, blockchain, augmented reality, and even education. Kumu has a function that will let you vote on future features you want to see on the app.

The whole Kumu experience begins by signing up. You’re required to submit your email as well as mobile number to receive the activation code. After filling up your profile and photo, you can begin creating your own Kumu network through your phone's contacts. You can pretty much do your own thing from there–updating your timeline, sharing media, go live. 

Recommended Videos
View More Articles About:
More Videos You Can Watch
About The Author
Esquire Philippines
View Other Articles From Esquire
Latest Feed
Load More Articles
Connect With Us