Gold, Gray, and Blue Badges Are Coming to Twitter Soon. What Do They Mean?
After the soft launch of Twitter Blue a few weeks ago (and after it was pulled out), Twitter is set to launch different badges to tell accounts from each other. No more impersonations this time around on the bird app, it seems.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.— Elon Musk (@elonmusk) November 25, 2022
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
Companies get gold checks and government officials get gray ones. Meanwhile, the blue badge is for those of us who are willing to pay $8 to flex. According to Elon Musk, each account will be authenticated before the badge activates.
Musk also confirmed that each verified account will get the same blue check (it's confusing, we know). The only difference between each user is that there's going to be a secondary tiny logo, depending on their association. Organizations are also going to have to verify the identities of the users.
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We may recall Musk's earlier half-baked verified Twitter blue proposal backfiring when users started impersonating companies, brands, and people, including the Tesla and SpaceX owner. Some groups actually had their stocks plummet because of the careless impersonations. Before Musk, the verified badge was only reserved for public figures and organizations.
Musk had earlier promised big changes to the platform, especially to its model. He hopes to use a subscription-based one to generate more revenue. Twitter, as we all know, depends on advertisers for 90 percent of its income. Unfortunately, some advertisers have already backed out from their support for Twitter, according to a report by the Media Matters organization.
The launch of the new badges had been postponed. Originally, it was reported that it would launch on November 29. It now looks like the new target date is on December 2.