Twitter Blue Was Such a Disaster That It Just Had to Be Paused


After a chaotic week of unchecked, unhinged impersonations, Twitter has apparently decided to hit pause on Twitter Blue. Far too many users had used the verification check mark to pose as brands and famous people.

CEO Elon Musk's gamble to generate revenue just isn't what it's cracked up to be at this point. As of November 11, the Twitter Blue option was gone from the iPhone app. Some users who had already paid for Twitter Blue had also lost their verification marks. The paid subscription ended up attracting quite the number of trolls and pranksters. Already plagued with the issue of fake accounts and misinformation, Twitter became a lawless land the past few days of phony celebs, politicians, companies, and more.

One example of this was an account that impersonated the pharmaceutical giant Eli Lilly. It tweeted: “We are excited to announce insulin is free now.” It wound up causing the company's stock price to drop significantly. The real Eli Lilly account would later apologize publicly for the misleading message.


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The rollback also comes during a time when an exodus of Twitter executives has reportedly arose. Musk has lost key figures in the organization, including Twitter Head of Trust and Safety Yoel Roth and Chief of Information Security Lea Kessner.

Will we see Twitter crash sooner rather than later? The next few weeks are going to be vital for the brand, as it deals with security concerns, advertisers, and revenue losses. On the users' side of things, the whole app has become ungovernable now and it's a free for all out there. Musk surely has something up his sleeve for this... right, Tesla fanboys?

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