These Are the Entrepreneurs People Around the World are Most Curious About

People are naturally curious about other people. When it’s a billionaire or high-profile businessperson, the curiosity is heightened tenfold. 

Research conducted by online trading platform InvestinGoal, analyzed Google Keyword Planner data to determine which entrepreneurs or leaders in different industries or sectors people from around the world are most interested in. The sudy started with a list of more than 300 of the world’s most prominent CEOs, then combined five common search terms related to entrepreneurship to reveal the average monthly search volume for entrepreneurs over the past 12 months. The personalities were then ranked from highest to lowest.  

Based on these parameters, there was one runaway winner: Elon Musk. The SpaceX founder and CEO of Tesla amassed an average monthly search volume of more than 10 million (10,754,200) over the course of the past year. That’s around eight million more than the next person in the list. 

ALSO READ

Manila Ranks Near the Bottom in Top 100 List of Best City Brands in the World

Filipino Women Experienced a Significantly Higher Level of Pandemic Stress Than Men, But Why? 

To be sure, Musk’s $44 billion acquisition of Twitter in 2022, in addition to his regular promotion of cryptocurrencies like memecoins, no doubt helped him to land number one in the list. He is also tops in the list for most searched-for CEO in the field of technology.

The second entrepreneur people around the world are most curious about is American business tycoon Bill Gates. The Microsoft co-founder is the only other CEO to have amassed more than two million (2,079,675) average monthly searches over the past 12 months, edging Amazon founder Jeff Bezos (1,998,241.7) in the rankings, who ranked third. However, Bezos did accumulate more searches than Gates in both the USA and UK. 

Facebook co-founder and CEO Mark Zuckerberg ranked in fourth, with nearly 1.7 million (1,698,675) average monthly searches over the past year. Just behind him, with more than 1.2million (1,287,511.7) monthly average searches, LVMH founder Bernard Arnault ranked in fifth, making him the most searched for CEO in the fashion industry. He was followed by Warren Buffett, the only other businessperson to amass more than a million (1,190,466.7) monthly average searches, making the Berkshire Hathaway CEO the most searched for entrepreneur in the finance and investments sector.

Guardians of the Galaxy writer and director James Gunn ranked highest for entrepreneurs relating to the film and televisions industry. The filmmaker and DC studios co-CEO averaged more than 782,000 (782,695) monthly searches over the past year. Next is Alphabet CEO Sundar Pichai, with more than 730,000 (730,423.3) average monthly searches, and fashion designer Giorgio Armani in ninth place with more than 637,000 (637,450) average monthly searches.

Rounding out the top 10 is Hungarian-American businessman George Soros, who has amassed more than 500,000 (583,143.3) monthly searches.

Apple CEO Tim Cook, Spotify CEO Daniel Ek, Google co-founder Larry Page, business magnate Jack Ma and Kering CEO Francois Henri-Pinault all ranked in the top 15.

Dallas Cowboys owner Jerry Jones, who ranked 17th globally, was the most searched for entrepreneur related to the sports industry, while former YouTube CEO Susan Wojcicki is the most globally searched for businesswoman with more than 210,000 average monthly searches (210,405).

“As some of the most powerful people globally, world renowned CEOs are capable of impacting society in many ways, and many have done so as a direct result of their wealth,” Filippo Ucchino, CEO of InvestinGoal said. “It is therefore understandable that the public are directly interested in their lives and background. This research ultimately offers a fascinating insight into exactly how much that curiosity spans.”