The Philippine Eagle Is Cebu Pacific's New Ambassador
Before flight became a human conquest, it was birds who ruled the skies. Even airplanes' aerodynamics were based on eagle's bodies. Cebu Pacific acknowledges this, that's why it has adopted a Philippine eagle to become its new ambassador.
In celebration of Philippine Eagle Week, which is held from June 4 to 10 yearly, the airline has announced that it has adopted Mindanao, a 19-year-old Philippine eagle, for another year. The captive-bred raptor, now officially retired from breeding, will pivot to his new role as conservation education ambassador as soon as he is trained to fly on cue.
One of the male birds on display at the Philippine Eagle Center in Davao, Mindanao is among the facility’s most photographed residents, a prime example of the national bird’s majestic presence.
The Philippine Eagle is a critically endangered species, with only about 400 pairs remaining in the wild. Cebu Pacific has been supporting Mindanao since 2015. The airline has committed to providing for Mindanao’s food, shelter maintenance, keeper care, and veterinary care for another year.
"The renewal of our partnership with the Philippine Eagle Foundation signifies our commitment to keeping our part in taking care of our planet in line with our sustainability journey. We are happy to continue being keepers of our home through our continued adoption of Philippine Eagle Mindanao amidst this pandemic," said Candice Iyog, CEB vice president for marketing and customer experience.
“Helping the Eagles Survive the Pandemic is Helping Ourselves” is the theme of this year’s Philippine Eagle Week. Organizers hope to highlight how the apex predator maintains the delicate balance in our ecosystem.
“Cebu Pacific’s decision to continue the partnership with us despite such a tough time for the airline industry is a much-needed boost to our work amid the COVID-19 crisis,” says Dennis Salvador, executive director of the Philippine Eagle Foundation.
The Philippine eagle is considered one of the world's largest eagles. Despite being named the country's national bird, its survival remained constantly threatened by diminishing forests, hunting, and climate change. Occasionally, the raptors are accidentally captured in traps set for wild hogs.
Philippine eagles make a last stand on Mindanao Island, where the majority of the wild eagles still find sanctuary in the thick forests of the island.