Fashion

H&M Opens Shop at Zalora, So You Can Now Replenish Your Home Wear

Stock up on basics from the Swedish retailer via the popular e-commerce platform.
IMAGE H&M
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The most ideal wardrobe is loaded to the gills with yummy pieces from heritage brands and some (or many) splurge items from very old luxury houses. The most realistic wardrobe, however, would be a sampling of the previous (think forever pieces like suits) and everyday basics from high street brands. 

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Today, the balance of want and reality is made more possible as H&M opens shop at Zalora. In an official announcement, the go-to retailer indicates a two-month partnership with the e-commerce platform, detailing that its products will be available on zalora.com.ph from October 1 to November 30.  

It’s live right now and, of course, the everything-is-here ethos of the brand is mirrored on its Zalora page, with selections for men, women, and children. Zooming in on what’s here for you, H&M highlights “pieces that are as young, fun, and hip as TikTok star Miguel Tanfelix” and vacation looks fronted by Kobe Paras. 

Photo by H&M.
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To be honest, we’re uncomfortable with anything described as “hip” and TikTok can be a scary place full of scary teens, but please explore the 246 items listed in the men’s category and see if you like the tropical print resort shirt with matching shorts or any of the graphic tees (these are cool, actually). 

We like this statement better from Sylvain Crouzat, country sales manager of H&M Philippines, as shopping guidance: “They will be happy to find stylish and basic essentials that are affordable and friendly to our planet.” That means the T-shirts in solid colors (starts at P299), the gray sweatpants that TikTok has an opinion on, and the socks that you can wear with your Birkenstocks. Buy these and wear them out in your quarantine life. 

Photo by H&M.

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While H&M has a dedicated shopping portal via its website, it’s always a good idea to tap into the superlative reach of an e-commerce expert. The Swedish brand follows in the footsteps of many established fashion companies that have already opened pages in Zalora, Lazada, and Shopee. The move only makes shopping more convenient for customers and keeps the company in step with the evolving needs of always-online consumers like you.

Okay, be right back. We’re looking for very soft house shorts. 

zalora.com.ph/hm

 

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Clifford Olanday
Editor in Chief, Esquire Philippines
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